Rebranding success: KANS’ transformation into a leading anti-ageing skincare brand in China
KANS (韩束) is a Chinese skincare brand founded by parent company Shanghai Chicmax cosmetics in 2002. Prior to its re-brand in 2021, KANS functioned as a medium-to-high-end skincare brand within the company’s portfolio, focusing on providing effective skincare products for Chinese women under the slogan “Science realises your beauty”. In 2021, the brand underwent a […]
The success of Nayuki, the Chinese new-style tea store going global
In contrast to the downfall of the Chinese coffee-based beverage company Luckin Coffee, China’s new style tea market did not cease to expand during the pandemic which caused major economic recessions across the globe. Nayuki, A local Chinese new style tea company, announced its new round of funding this June, which was a nearly 100-million-dollar […]
Market research: Solar water heaters in China
China’s has been using solar hot water heating more and more in recent years. The city of Dezhou (德州) has facilitated its growing popularity among Chinese consumers. A new video from Greenpeace highlights the growth of solar energy among residents and as an industry. Of Dezhou’s 5.5 million residents, almost all living in the new […]