How young consumers and low-tier cities are shaping China’s jewelry market


In 2019, China’s jewelry market accounted for 32.44% of the world’s overall market, vaunting a year-on-year increase of 7.7%, while the global market was suffering a 1.4% drop. Jewelry sales in China mostly followed the household disposable income which has been growing relentlessly since 2010, leading the best-off class to increase elevenfold between 2010 and […]

Marketing to Gen-Z consumers in China | Daxue Consulting

Gen Z in China

The Luxury industry has shown great interest in Gen-Z consumers in China With the upgrade of living standards, Gen-Z consumers in China ’s ability to purchase luxury brands is increasing. In China’s first-tier cities such as Beijing and Shanghai, almost all major shopping malls are home to foreign luxury brands such as Prada, Louis Vuitton, […]