Indispensable but Sidelined: The Chinese working class

Chinese working class

The Chinese working class is over five times bigger than the middle class. Businesses would be wise to pay more attention to them. Everyone is talking about China’s middle class, but no surprises here. Estimates at the lower end of the spectrum total the Chinese middle-class to 110 million people (total workforce is 770 million). This […]

China’s Middle Class: An Emerging Market

China's Middle Class

China’s Middle Class and its consumption pattern The World has witnessed China’s rapid economic growth since the beginning of 21th century. Meanwhile, its prosperous economy enables great numbers of people to join China’s middle Class, who are more affluent and have greater personality. The Chinese emerging middle-class consumers bring many opportunities to foreign companies in […]