China Paradigm 92: Riding the wave of China’s sharing economy

online platform for freelancers

China’s sharing economy China Paradigms interviews Hammer Guan founder and CEO of Youbangxin an online platform and a powerful tool for freelancers to showcase their skills. What is the sharing economy and why is Youbangxin functioning in this type of economic sector? How important is transparency for Youbangxin and what makes this platform different from […]

Podcast transcript #43: Expert’s insight on how to run an online business in China

run an online business in China

Find here the full  China paradigm episode 43. Learn more about Michael Simonet’s story in China and working hard to run an online business in China and find all the details and additional links below. Full transcript below: Matthieu David:  Hello everyone. I am Matthieu David, the founder of Daxue Consulting, a strategic market research […]

How to choose the right distribution channel in China: Chinese online marketplaces vs. Your own E-Commerce Website | Daxue Consulting

online marketplaces China

With more than 610 million digital consumers, China is currently the world’s leading e-commerce market. With such potential, it is not surprising that China has become the new goldmine for all online retailers, local or international. However, selling its products to Chinese consumers requires some adjustments and a specific marketing strategy for cross-border e-commerce in […]

Market Analysis: Chinese Website Design VS Western Website Design

Chinese website design

To know more about Chinese Website Design, contact us at This article focuses on the general and basic “cultural/localization aspect” that denotes why Chinese website design (Chinese UX design/ Chinese UI design) is different from the Western UX design/UI design. Deeper understanding of the specific cultural differences between the “East” and “West” website design […]