How skin whitening in China impacts more than just the beauty industry

Skin whitening in China

Skin whitening in China is a prevailing beauty standard which has persisted throughout history. In ancient China, white pale skin was a key differentiator to highlight one’s elite social status. Since Chinese farmers and low-level laborers spent a lot of time on the sun, they had darker complexions. In addition, ancient Chinese literature further emphasized […]

How Winona became the #1 brand for sensitive skin in China

Winona China market strategy

Winona, founded in 2008, is a Chinese skincare brand that specifically targets sensitive skin. Although faced with many strong incumbents in the industry, Winona was able to appeal to customers and rank number one in the sensitive skincare category in 2020. In June 2020, Winona’s parent company Yunnan Botanee Group, a biotechnology manufacturer, filed for […]

How HomeFacial Pro grew from a niche brand to a mass skin care brand in China

HomeFacial Pro market strategy

HomeFacial Pro, or HFP in short, is a Chinese skin care brand founded in 2014 by Guangzhou Danke Internet Technology Co Ltd. It takes up a 0.9% brand share in the skin care market in China. The name “HomeFacial Pro” means professional skin care that can be enjoyed at home. HomeFacial Pro is one of […]