Posts Tagged "Chinese skincare brand"

Home / Posts Tagged "Chinese skincare brand"
How HomeFacial Pro grew from a niche brand to a mass skin care brand in China
22Sep

How HomeFacial Pro grew from a niche brand to a mass skin care brand in China

HomeFacial Pro, or HFP in short, is a Chinese skin care brand founded in 2014 by Guangzhou Danke Internet Technology Co Ltd. It takes up a 0.9% brand share in the skin care market in China. The name “HomeFacial Pro” means professional skin care that can be enjoyed at home. HomeFacial Pro is one of […]

Business opportunities in the Chinese beauty market: Consumption upgrade of the Skincare market in China|Daxue Consulting
20Jun

Business opportunities in the Chinese beauty market: Consumption upgrade of the Skincare market in China|Daxue Consulting

Skincare market in China overview The skincare market in China sales volume reached 26.5$ billion, representing 50% of the total cosmetic market’s sales revenues in 2017 – twice as much as the world average. Skincare products in China are seen as essentials among Chinese women, and increasingly more so among men. In 2017, the sales […]

How the forgotten Chinese brand has become a hot topic in China with the help of KOLs | Daxue Consulting
08Nov

How the forgotten Chinese brand has become a hot topic in China with the help of KOLs | Daxue Consulting

Chinese skincare brand Pechoin (百雀羚bai que ling) has become a hot topic on Chinese social media with one so-called “long-pic-ad” (长图广告chang tu guang gao) and successfully turned its brand image around among Chinese young consumers. Not very long time ago, Pechoin was still considered outdated and not-cool. How does that happen and what is so […]

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