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Smartphone Addiction in China: Can Media Advertisements Rescue Chinese “Phubbers”?

Smartphone Addiction in China

Smartphone Addiction in China: With the second highest average time spent using smartphones, China is looking to advertising to solve this addiction to technology. Is smartphone addiction curable? Young Chinese have become some of the worst offenders of phubbing (a new word that combines phone and snubbing). This is mainly due to China’s high levels […]

The Saturation of the Smartphone Market in China

Smarphone Market in China

The Saturation of the Smartphone Market in China Pushes Firms to Produce Premium Devices China, the world’s biggest smartphone market, is showing clear signs of saturation of the smartphone industry. For the first time since the opening market reforms of Deng, China experienced a fall in the sales of mobile phones equal to 4% in […]