Chinese Tourists Online: How Travelers Plan Trips on RedNote and Douyin
How Chinese tourists plan trips online in 2025 data In Dragon Trail’s spring survey, Xiaohongshu ranked second only to Ctrip as a source of outbound destination information, and first for travelers under 35, according to Dragon Trail. Only 27% of people planning an outbound trip in October 2025 chose a group tour, and 71% of […]
China’s hotel market: Demand is back, with more hotel chains
Since 2024, China’s hotel market’s post-pandemic recovery-driven growth has come to a complete end, with the country returning to pre-2020 market levels. Demand remains strong, but revenue growth stagnates China’s hotel demand has largely recovered, but revenue growth has stagnated. Domestic trips grew 16% year-on-year in 2024, and nationwide occupancy returned to around 65–70%, close […]
Chinese tourism in Italy: Chinese perceptions of Italian cities | Daxue Consulting
Chinese tourism in Italy Italian National Tourism Department Promotes Chinese Tourism in Italy on Digital Platforms In 2018 more than 5 million Chinese tourists went to Italy and it’s estimated that this number will exceed 6 million in 2019. According to the Italian newspaper, IL SOLE 24 ORE’s report on July 30th, each Chinese tourist […]
Social media: high culture’s new advertisement front for Chinese museum visitors
How to attract Chinese museum visitors using social media? The number of Chinese museum visitors is growing fast, with the average growth rate of around 55% from 2006 to 2015, along with the rekindled art market, according to Daxue Consulting. Xinhua News Agency (新华社), the official press agency of China, finds that museums have ranked as […]
Chinese Travellers and China’s travellers
Why an increasing amount of Chinese citizens, are travelling abroad more frequently? As a major developing country, China affects the world in its own way. Progressively, Chinese people are travelling the world and experiencing different cultures. Along with this, a greater amount of international tourists is travelling to China, experiencing different cultures as well. This […]