China’s hotel market: hitting a record high in construction rates as it rebounds from the pandemic
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With increasing domestic tourism, business travel, and loosening Covid-19 restrictions, China’s hotel market remains far from its saturation point and is still primed for growth. Despite setbacks from the pandemic, China’s hotel market has experienced meteoric growth in recent years – its hotel construction pipeline has just hit record highs, with 3,711 new projects (8% […]
Chinese tourism in Italy: Chinese perceptions of Italian cities | Daxue Consulting
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Chinese tourism in Italy Italian National Tourism Department Promotes Chinese Tourism in Italy on Digital Platforms In 2018 more than 5 million Chinese tourists went to Italy and it’s estimated that this number will exceed 6 million in 2019. According to the Italian newspaper, IL SOLE 24 ORE’s report on July 30th, each Chinese tourist […]
Social media: high culture’s new advertisement front for Chinese museum visitors
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How to attract Chinese museum visitors using social media? The number of Chinese museum visitors is growing fast, with the average growth rate of around 55% from 2006 to 2015, along with the rekindled art market, according to Daxue Consulting. Xinhua News Agency (新华社), the official press agency of China, finds that museums have ranked as […]
Chinese Travellers and China’s travellers
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Why an increasing amount of Chinese citizens, are travelling abroad more frequently? As a major developing country, China affects the world in its own way. Progressively, Chinese people are travelling the world and experiencing different cultures. Along with this, a greater amount of international tourists is travelling to China, experiencing different cultures as well. This […]
Chinese tourists used to prepare their trip online
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Chinese tourists used to prepare their trip online In the billion inhabitants and 618 million Internet users country, the practices of preparing travel are changing. In fact a recent market research on how Chinese tourists prepare their journey found that 16% of them rely on the internet consumers review sites to plan their trip. This percentage even […]