Pairing with Ctrip, Audi Presents an Exclusive Glamping Trip to ‘Mars’
On September 5th, Audi officially announced a collaborative project with Ctrip: A Trip to ‘Mars’ on China’s ‘Golden Week Holiday’. During the trip, participants will take an Audi Q7 SUV deep into the Tsaidam Basin (Qinghai Province), a region known as “the most Martian place on Earth” for its topography. There, they will live in […]
The Chinese cruise industry: Where gambling, family time and adventure come to meet
The global cruise industry is a growing market. Between 2009 and 2019, the global industry grew on average 5.28% per year. It hence increased its total passengers from 17.8 million in 2009 to 29.7 million in 2019. The Chinese cruise industry plays an important role on an international level, with Chinese consumers being the second […]
Chinese duty-free consumption: China as the World’s Largest Outbound Travel Market
Rising outbound tourism drives Chinese duty-free consumption China is the world’s largest outbound travel market in both the number of tourists and spending. Drivers of China’s rising outbound travel market include rising incomes, relaxed travel visas, increased global awareness, easier access to travel information online, and more international airlines. Outbound travel is, of course, the […]
Embracing China’s silver generation: how brands market to seniors in China | daxue consulting
China’s silver generation China’s silver economy is full of potential for brands who know how to market to seniors in China What does China’s aging population mean for brands Often referred to as the seniors’ market, the Silver Economy in China covers all products and services intended for people aged 60 and older. China has gradually transferred into […]
Chinese tourism in Italy: Chinese perceptions of Italian cities | Daxue Consulting
Chinese tourism in Italy Italian National Tourism Department Promotes Chinese Tourism in Italy on Digital Platforms In 2018 more than 5 million Chinese tourists went to Italy and it’s estimated that this number will exceed 6 million in 2019. According to the Italian newspaper, IL SOLE 24 ORE’s report on July 30th, each Chinese tourist […]
Chinese Tourism in France: Chinese Perception of French Cities | Daxue Consulting
Chinese tourism in France Atout France Actively Promotes French Tourism on Chinese Digital Platforms The Weibo official account of Atout France has attracted 1.6 million followers with 6,125 posts in total and an active posting frequency of 1-3 posts per day. It has been sharing a wide range of topics about France, including views, food, […]
Chinese tourism in Germany: Chinese perceptions of German cities | Daxue Consulting
Chinese tourism in Germany Where in Germany do Chinese travel? China is the largest source market worldwide – there were 149.72 million outbound trips from Chinese tourists in 2018, with a Y-o-Y increase of 14.7%. Asian countries are the first choice for most Chinese when they travel abroad. Europe has become the second favorite destination […]
Podcast transcript #25: How to leverage Chinese mobile payment overseas
Find here the China paradigm episode 25. Learn more about Annie Guo’s story in China and find all the details and additional links below. Full transcript below: Matthieu: Hello, everyone. I am Matthieu David, the founder of Daxue Consulting, and this China marketing podcast, China Paradigm. Today, I am with Annie Guo. So, we found out […]
What do Chinese consumers think of Duty Free shops? | Daxue Consulting
What are Chinese consumers attitudes towards Duty Free shops? Duty Free shops are retail outlet stores that are exempt from paying all local or national taxes. This tax exemption is on the basis that the goods sold in these stores will be sold to travelers who will carry them outside of the country. Inside of […]
Where do Chinese tourists travel, eat and stay while in South-West Europe? | Daxue Consulting
Chinese tourists in South-West Europe. The implementation of Belt and Road Initiative has enhanced Chinese tourists’ understanding of Europe. The increase in new routes and charter flights has enabled Chinese consumers in second- and third-tier cities travel to Europe. Local terrorist attacks didn’t influence the Chinese people’s wishes of traveling, and we can see the […]