China Paradigm 59: Becoming an iconic design brand in China
In this episode of China Paradigm Dominic Johnson-Hill, founder & CEO of Plastered 8, speaks with Matthieu David-Experton about being a Beijing centered brand in China, censorship, and the process of creativition. Not only does he tells us about the workings behind the creativity of Plastered 8, an iconic design brand in China, but also […]
[Podcast] China paradigm #5: How to start a successful apparel brand in China with Vivian Chang
In this week’s episode of China Paradigm, Daxue Consulting CEO Matthieu David interviews Vivian Chang, founder of apparel brand Crush Collection, to learn first-hand what it takes to start a successful apparel brand in China. Mrs Chang studied fashion design at FIDM (Fashion Institute of Design and Merchandising) in Los Angeles before moving to China […]
Thriving Male Underwear Market In China: A Fresh Look At the Industry and Trends
Any Opportunities in the Male Underwear Market in China ? The fashion industry in China is growing fast, and consumers are becoming more and more brand-conscious because of their rising living standards and disposable income. The male underwear market in China is promising, because more […]