In this episode of China Paradigm Dominic Johnson-Hill, founder & CEO of Plastered 8, speaks with Matthieu David-Experton about being a Beijing centered brand in China, censorship, and the process of creativition. Not only does he tells us about the workings behind the creativity of Plastered 8, an iconic design brand in China, but also leaves us with helpful tips and know-hows on how to become an iconic design brand in China.
Highlights of this episode include:
- Plastered 8 creation process for designs
- Dealing with trademark in China
- Censorship stories
- Utilizing the attraction to Chinese pop-culture
- Distance towards Chinese culture vs. design
- How Dominic finds inspiration for products
China paradigm is a China business podcast sponsored by Daxue Consulting where we interview successful entrepreneurs about their businesses in China. You can access all available episodes from the China paradigm Youtube page.
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