Posts Tagged "Fashion Brands in China"

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Fashion Industry in China: Analysis of the world’s largest fashion market
01Mar

Fashion Industry in China: Analysis of the world’s largest fashion market

Overview of the Fashion industry in China China surpassed the US as the world’s biggest fashion market in 2019, according to McKinsey. The fashion industry in China has been flourishing and evolving over the past decade. Currently it is continuing to expand at an exponential rate. With the rapid urbanization and the increasing spending power […]

Off-White in China: young American brand gaining fame among Chinese streetwear fans
11Jan

Off-White in China: young American brand gaining fame among Chinese streetwear fans

The history of Off-White: The streetwear brand from Chicago going global Off-White was founded by Virgil Abloh in the United States in 2012 and became a globally famous streetwear brand within a few years. Off-White in China has gained a lot of attention as streetwear is becoming more popular in the country. The brand entered […]

Daxue Talks transcripts #91: Be a successful fashion brand in China: brand image, partners and ROI
04Nov

Daxue Talks transcripts #91: Be a successful fashion brand in China: brand image, partners and ROI

Fashion brand in China In episode 91 of our China business vlog, we share insights from Olivier Vérot of Gentleman Marketing Agency (GMA) on the ROIs from marketing campaigns, which Chinese platforms to sell on and he discusses key business partners for establishing fashion brands in China. Full transcript below: Welcome to Daxue Talks, a […]

Daxue Talks transcript #90: Brand loyalty and tips for decreasing the cost of ecommerce returns in China
04Nov

Daxue Talks transcript #90: Brand loyalty and tips for decreasing the cost of ecommerce returns in China

Brand loyalty in China Click here to listen to episode 90 of Daxue Talks where we interviewed Olivier Vérot to learn more about brand loyalty among China’s fashion consumers. We asked him about loyalty program management and what brands need to know about ecommerce return management in China. Full transcript below Welcome to Daxue Talks, […]

Daxue Talks 90: Brand loyalty and tips to decrease the cost of eCommerce return rate in China
04Nov

Daxue Talks 90: Brand loyalty and tips to decrease the cost of eCommerce return rate in China

Daxue Talks interviewed Olivier Vérot to learn more about brand loyalty among China’s fashion consumers. We asked him about loyalty program management. And how brands can decrease the cost of eCommerce returns in China. Jump to questions: 0:00 Introduction 0:22 We understand fashion brands are relying a lot on community when it comes to loyalty […]

Daxue Talks transcript #89: Online strategies for fashion brands in China
04Nov

Daxue Talks transcript #89: Online strategies for fashion brands in China

Online strategies for fashion brands in China Click here to listen to episode 89 where Olivier Vérot from Gentleman Marketing Agency (GMA) talked about online presence and strategies used by fashion brands in China. He explains the role of branded websites, describes the different SEO strategies, and shares information on how to open a Tmall […]

Daxue Talks 89: Online strategies for fashion brands in the Chinese market
04Nov

Daxue Talks 89: Online strategies for fashion brands in the Chinese market

In this episode, our guest Olivier Vérot from Gentleman Marketing Agency (GMA) talks about the online presence of fashion brands in the Chinese market. He explains the role of branded websites, describes the different SEO strategies, and shares information on how to open a Tmall store in China. Jump to questions: 0:00 Introduction 0:22 When […]

Daxue Talks transcript #88: The best platforms for fashion marketing in China
04Nov

Daxue Talks transcript #88: The best platforms for fashion marketing in China

The best platforms for fashion marketing in China Find here Daxue Talks 88. Click here to listen to Olivier Verot, founder of Gentleman Marketing Agency (GMA), share his knowledge on how to attract and convert online traffic and which are the best platforms for fashion marketing in China. Full transcript below Welcome to Daxue Talks, a […]

Daxue Talks 88: The best platforms for fashion marketing in China
04Nov

Daxue Talks 88: The best platforms for fashion marketing in China

In this China business vlog, our guest Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA), shares his knowledge about how to attract and convert online traffic and which are the best platforms for fashion marketing in China. Jump to questions: 0:00 Introduction 0:22 For fashion brands, what are the best platforms to attract […]

Podcast transcript #85: A Hong Kong-based consultancy bringing sustainability in the fashion industry
13Mar

Podcast transcript #85: A Hong Kong-based consultancy bringing sustainability in the fashion industry

Find here the China Paradigm 85 and learn about Fashionable Future, an innovative fashion consultancy working in the fashion industry in China and worldwide and trying to bring sustainability in the fashion industry.  Full transcript below Matthieu David: Hello everyone. I am Matthieu David, the founder of Daxue Consulting, the China market research company, and its podcast China […]

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