Max Mara in China: the fashion brand chic women always wear

Founded in 1951 in Reggio Emilia, Italy, Achille Maramotti turned Max Mara into one of the most prestigious women’s fashion brands with his great grandmother’s heritage of “theory of cutting.” Today, Max Mara is a luxury fashion empire operating in about 105 countries with over 2,500 single-brand stores and 10,000 multi-brand stores, including 35 labels […]

How Chinese brands like Uma Wang leverage Western fashion trends

western fashion trends That Chinese brands should know

This analysis on what Chinese brands should know about Western fashion trends is a part of our 7 Continents initiative where we offer our market research and strategy consulting services to Chinese brands. Learn more about our 7 Continents global strategy consulting services here. The main changes in Western fashion trends are the rapid development […]

Fashion Industry in China: Analysis of the world’s largest fashion market

The fashion industry in China

Overview of the Fashion industry in China China surpassed the US as the world’s biggest fashion market in 2019, according to McKinsey. The fashion industry in China has been flourishing and evolving over the past decade. Currently it is continuing to expand at an exponential rate. With the rapid urbanization and the increasing spending power […]

Off-White in China: young American brand gaining fame among Chinese streetwear fans

Off-White China market strategy

The history of Off-White: The streetwear brand from Chicago going global Off-White was founded by Virgil Abloh in the United States in 2012 and became a globally famous streetwear brand within a few years. Off-White in China has gained a lot of attention as streetwear is becoming more popular in the country. The brand entered […]

Daxue Talks transcript #89: Online strategies for fashion brands in China

Online strategies for fashion brands in China

Online strategies for fashion brands in China Click here to listen to episode 89 where Olivier Vérot from Gentleman Marketing Agency (GMA) talked about online presence and strategies used by fashion brands in China. He explains the role of branded websites, describes the different SEO strategies, and shares information on how to open a Tmall […]

Daxue Talks 89: Online strategies for fashion brands in the Chinese market

STRATEGIES FOR FASHION BRANDS IN CHINA

In this episode, our guest Olivier Vérot from Gentleman Marketing Agency (GMA) talks about the online presence of fashion brands in the Chinese market. He explains the role of branded websites, describes the different SEO strategies, and shares information on how to open a Tmall store in China. Jump to questions: 0:00 Introduction 0:22 When […]