China Paradigm 85: Why the 21st century Karl Marx would build a brand to communicate ideology

fashion brands in China

Matthieu David interviews Fashionable Futures’ Kate Padget-Koh, a Founder & Consultant, Industry Expert in Fashion, and Kanch Porta-Panjabi, a Founder & Entrepreneur. Their company specializes in helping clients build sustainable fashion brands in China. What Fashionable Futures’ definition of sustainability is and what their superpower is when it comes to developing brands will be the […]

China Paradigm 59: Becoming an iconic design brand in China

design brand in China

In this episode of China Paradigm Dominic Johnson-Hill, founder & CEO of Plastered 8, speaks with Matthieu David-Experton about being a Beijing centered brand in China, censorship, and the process of creativition. Not only does he tells us about the workings behind the creativity of Plastered 8, an iconic design brand in China, but also […]

Uniqlo x KAWS: The secret to success in Co-branding in China | Daxue Consulting

co-branding-China

Co-branding in China The most recent fashion collaboration in the Chinese market between Uniqlo x KAWS (UT collection) officially released in China on June 3, 2019, leading the same series in Japan for 4 days. The UT stands for Uniqlo T-shirt, this series presents the pop culture such as movies, cartoons, and art. Uniqlo’s Tmall […]

Max Mara in China: A Rapid Business Growth

Max Mara in China

Max Mara Finds Chinese Market Fashionable For Business Growth Max Mara has grown into a brand bringing in more than $1.45 billion in revenue each year. To strengthen its presence in China, where the brand has been operating since the early 1990s, the Italian high-end fashion house recently hosted its first fashion show in Shanghai […]

Ethical Brands VS Fast Fashion Brands in China

Fashion Brands in China

The new trendy word in China is sustainable, given the arrival of new products and green initiatives in the Chinese market. Many Chinese fashion brands have joined this new green trend and are becoming more Eco-conscious. At the current time, it is considered as a good commercial investment to go green in China, and this […]

Market research: The boom of Fast-fashion brands in China | Daxue Consulting

China’s fast fashion market

Over the past few years, fast-fashion is growing in popularity in China and attracting more and more foreign brands-such as H&M and Zara, which offer Chinese fashionistas low-price stylish clothes. As a result, the average product cycle of fast-fashion brands in China is only 15 days. Moreover, increasing complaints about the quality have been coming […]