The Shanghai souvenir that doesn’t look Chinese: inside Pane’s cross-border playbook
During the 2026 Labor Day holiday, the line outside Pane on Shanghai’s Huaihai Road ran to the curb, with waits topping forty minutes. The notable part wasn’t the line; it was who stood in it. At Pane stores, foreign tourists make up an estimated 60–80% of buyers, many treating the shoe as a Shanghai souvenir. […]
How the renewed interest in Korean fashion in China influences consumers
China is experiencing a renewed wave of interest in Korean fashion. Since 2023, Korean fashion has been gaining strong momentum. While this is the third wave after the 2000s drama-led Hallyu spillover and K-drama fashion boom in 2011-2016, it rose in China at a different scale and with a different consumption agenda. In response, many […]
Winter shoes in China: A market divided by climate, united by fashion
Consumer trends in winter shoes Winter shoes in China are a highly season-dependent consumer product. The vast climatic differences between northern and southern China shape consumers’ distinctly different choices for winter footwear. In Northern regions with extreme cold, such as Heilongjiang, Inner Mongolia, and Xinjiang, locals prefer winter boots that are slip-resistant, durable, and highly […]
How climate change is fueling sun protective clothing in China
Asia is warming up twice as fast as the rest of the world. China, in particular, has broken average temperature records five out of twelve months in 2024, making it the country’s warmest year in recent history. As sweltering summers and intensified UV radiation become the norm, sun protective clothing in China has taken on […]
“The middle-class women have given Lululemon steady happiness”: Trending hashtag on Chinese social media
Lululemon, once known as a niche brand targeting those who aspire to have an active lifestyle, has shown great market growth with its net revenues in the Chinese mainland market reaching USD 964 million throughout the fiscal year of 2023, marking a remarkable 67% increase from the previous year. The women’s apparel line plays a critical role […]
Chic and cozy: Inside China’s down jacket market
In the constantly changing world of fashion, China’s down jacket market is undergoing a transformation shaped by the discerning tastes of Gen Z consumers. According to the China National Garment Association, the size of the down jacket industry in China is witnessing growth, with a projection to reach RMB 195 billion in 2024. As consumer […]
Celebrity outfits generate buzz among Chinese netizens during the 2023 Fall-Winter Fashion Week
The 2023 Fall-Winter Fashion Week has sparked a wave of discussions on Chinese social media. The event took place from February 10th to March 7th in New York, London, Milan, and Paris in sequence, where many boutique brands released their latest products, revealing the upcoming season’s trends, and invited celebrities from around the world as […]
China’s luxury leather goods market remains resilient despite the pandemic
Chinese consumers were reported to spend 741 billion RMB on luxury goods in 2021, recording an increase of 36% compared to the previous year. Despite the impact of Covid-19, China’s luxury market has witnessed continuous growth. According to Bain & Company, China’s luxury market accounted for 21% of the global market in 2021, and it […]
Cider’s marketing strategy: what you should know about the most promising Shein wannabe
Shein, one of the most valuable startups and the fastest-growing e-commerce company in the world, has paved the way to a new way of conceiving fast fashion that has been labeled as “real-time fashion,” thus causing the mushrooming of low-cost cross-border e-commerce platforms attempting to emulate the great success of the Nanjing-based company. So far, […]
Maia Active: An Asian women-oriented active-wear brand
Maia Active was founded in 2016 by Lisa Ou and Mia Wang and is a Chinese designer sportswear brand for Asian women. Through the development of technical sports fabrics and the use of fashionable elements and colors, the Chinese fitness apparel brand designs active-wear that fits Asian bodies and is regarded as a fashionable brand. […]
5 men’s fashion trends in China
Chinese male consumers are increasingly keen to spend money on clothes. Between 2009 and 2019, the men’s fashion market in China grew steadily, reaching 594.9 billion RMB in 2019, recording a year-on-year increase of 4.07%. Moreover, male consumers spend on average more than 1,500 RMB on clothing. According to Euromonitor, Chinese male consumers’ top three […]
An interview with an authority on sustainability in fashion in China: China Paradigm transcript #114 with Hong Zheng
Hong Zheng is the founder of Adventi Communication and GREENEXT. Founded in 2004, Adventi Communication has been engaged in communications for luxury fashion brands, helping international labels develop marketing strategies in China. Since 2004 they have worked on 15 International Exhibitions, worked with over 70 international brands in the luxury sector, and led more than […]