How brands adapted their marketing strategy to improve customer experience in China

Customer experience in China is defined by an exceptional level of after-sales services and sophisticated loyalty programs that are integrated into both e-commerce channels and social media. WeChat has long been the main channel for customer experience and retention in China. Customers can learn about brands’ events and new releases through WeChat mini-programs, public accounts, […]

How the Chinese customer experience differs from the US| Daxue Consulting

Chinese customer experience

Chinese Customer Experience Business in China has grown tremendously over the recent past, making it the envy of most of the traditional economic powerhouses such as the U.S. China’s digital market is breaking borders and records at every corner. But why does it seem so effortless for Chinese businesses to grow? Well, CX professionals attribute […]