The ice cream market in China: Healthier, cheaper, and aesthetically pleasing

Since 2014, China has been the largest ice cream market in the world. By 2024, the revenue will have reached RMB 137.4 billion (USD 19.16 billion). Cities in the eastern and southern parts of China, such as Shanghai and Hangzhou, are leading in ice cream consumption compared to northern China, which consumes less ice cream […]

Watch virtual idol Ling do aerial ski tricks in this Zhixuan TVC

Daxue Consulting - zhixuan's campaign - Qiu and Ling

On February 5th, 2022, in celebration of the Beijing Olympic Games, Yili’s (伊利, one of China’s dairy giants) sub-brand, Zhixuan (植选, directly translated to “Plant Select”) released a video, “Beijing’s Rhythm of the Winter Olympics” (京韵冬奥), fusing the characteristics of traditional Chinese cultures, in collaboration with Qiu Jirong (裘继戎, a famous Peking Opera artist) and […]

China Paradigm transcript #97: Managing a supply chain in the Chinese food industry during the virus outbreak

Chinese food industry during the virus outbreak

Find here the China paradigm episode 97. Learn more about the Chinese food industry during the virus outbreak and listen to David Beutin’s, sales manager at Lactalis International experience in China’s dairy industry. Full transcript below: Hello everyone, this is China paradigm where we, Daxue consulting, interview season entrepreneurs in China. Matthieu David: Hello everyone I’m […]

Focus of French Brands growing in market of Cheese in China

market of Cheese in China

Our focus today on the leading French brands which successfully established their name in the market of Cheese in China. Market of Cheese in China Brand 1: Président The brand of Président was founded by André Besnier, a leading figure in French dairy industry, in 1962. At present, Président is owned by the Laval based […]

Cream cheese market in China

New Zealand Cheese on China’s Market: According to market research ran by Daxue Consulting (contact us for more information), New Zealand is the largest supplier of cream cheese to China’s market. During the period of 2005 and 2007, New Zealand exported fresh cheese, processed cheese, and other cheese related product with 3453.71 ton, 3907.73ton, and […]

Market analysis: Fonterra’s dangerous chemical contamination crises

According to the announcement made by Ministry for Primary Industries, the world’s biggest exporter of dairy products and employer of 10,500 farmers, Fonterra Cooperative Group Ltd., was caught producing milk with a low level of dicyandiamide in a recent inspection. Dicyandiamide is a dangerous chemical substance which is applied to pastures by farmers to diminish […]

Market Study: Cheese Market in China

Overview of Cheese Market in China Traditionally, there was barely a market for cheese in the past in the past, but the tastes of Chinese consumers are changing fast and cheese is becoming one of the most popular foods among China’s large cities. This burgeoning growing has been supported by the increasing health awareness and […]