Business etiquette and culture in China: beyond the handshake
It is important to understand and respect the business etiquette in China, as it is deeply rooted in the country’s cultural and social hierarchy influenced by the Confucian tradition. By being aware of and following these customs, one can avoid any unintentional offense towards their Chinese business partners when doing business in China. 1. Know […]
A quick guide to start doing business in China
Following the zero-COVID policy, the Chinese economy has developed at a slower pace, growing by 3% in 2022, 2.5% less than the government’s predictions (5.5%). Yet, the Chinese market is one of the most flourishing in the world and offers plenty of opportunities for new companies. The opportunities and challenges of doing business in China […]
What are the alternatives to email marketing in China since few Chinese people open emails?
Email marketing consists in delivering commercial information to target consumers through email after obtaining users’ prior permission. With the advent of the mobile Internet era, many enterprises have begun to move from offline to online to increase sales and achieve brand promotion. Email marketing is more mature than any other internet marketing channel. It boasts […]
China Paradigm transcript #103: Running a crepe restaurant in Shanghai in a post-coronavirus context
Find here the China Paradigm 103. In this interview, Philippe Ricard the founder of La Creperie and La Cabane restaurants exposes the story of his restaurants in Asia and tells us about the challenges of running a crepe restaurant in Shanghai during the coronavirus outbreak. Full transcript below: Welcome to China Paradigm, a show powered […]
China Paradigm transcript #98: Doing business in the blossoming Chinese natural ingredients market
Find here China Paradigm 98 and discover Gordon Dumoulin’s story in China. Our guest is the founder of Dumoco, a company that takes part in the Chinese natural ingredients market and botanical raw materials for pharmaceutical, health, food, skincare, and cosmetics applications. Gordon Dumoulin is also the co-founder of Easton Bridge Education, an education center […]
Franchise Opportunities in China
Something you need to know before starting a Franchise in China Chinese chain industry has witnessed significant development in the late century even if it started relatively late in the 1990s. After China has joined WTO in 2001, more and multinationals opened their franchises in China and consistently expanded their business because of Chinese’s growing […]