After mass adoption: the next stage of the bicycle market in China
The bicycle market in China has moved beyond basic transportation to a mature and highly diversified market defined by premiumization, stricter safety regulation, and the emergence of lifestyle-oriented cycling communities. In 2025, China’s total two-wheeler sector reached approximately 580 million units, including more than 200 million traditional bicycles and 380 million electric two-wheelers, reflecting the […]
Generation Z women transform China’s motorcycle market as two-wheeler aesthetics hits mainstream
Embracing the thrill of motor travel and motocross has evolved into a cultural phenomenon. On popular platforms such as Xiaohongshu, “motorcycle” yields over 3.93 million notes, while on Weibo, the motorcycle topic boasts 28,000 posts and 387,000 followers, securing the sixth position in the automotive category. Douyin further amplifies this trend, with motorcycle-related videos garnering […]