Movies in China: The nation soon-to-be the world’s largest box office

Movie industry in China

If the Chinese movie industry did not immediately adopt the upward trend of other Chinese sectors which have been on since the late 80’s, when it finally did, it did so spectacularly. Starting from 2005, the Chinese movie industry revenue has soared, and new cinema screens took a more than tenfold increase. Today, movies in […]

How movie sales reflects sophistication of Chinese consumer preferences

Changing Chinese consumer preferences for more sophisticated movies

Investigating what movie preferences say about Chinese consumers As of August 11, 2019, Nezha, a movie re-adapted from an ancient Chinese mythology, has grossed over ¥3.5 billion ($700 million) in China, becoming the most popular movie of the summer. However, recent sales are not too optimistic for other players. Because of strict censorship, four highly-anticipated movies were pulled […]

Disneyland China Plans Further Expansion

Disneyland China

To know more about the Leisure Industry in China, contact us at dx@daxueconsulting.com One day before the opening of Disneyland China, the Chairman and Chief Executive Officer of The Walt Disney Company, Robert Iger, announced that work was already being done to expand the park. The General Manager of the resort, Philippe Gas, affirmed that […]