Movies in China: The nation soon-to-be the world’s largest box office
If the Chinese movie industry did not immediately adopt the upward trend of other Chinese sectors which have been on since the late 80’s, when it finally did, it did so spectacularly. Starting from 2005, the Chinese movie industry revenue has soared, and new cinema screens took a more than tenfold increase. Today, movies in […]
Podcast transcript #79: Connect customers with entertainment in China through a socialized approach
Find here the China paradigm 79. Today we are going to talk about a community-oriented ticket platform in China and the innovative way it connects customers with entertainment in China. Matthieu David: Hello everyone. I am Matthieu David, the founder of Daxue Consulting and its podcast China Paradigm. Today I am with Greig Charlton. You […]
How movie sales reflects sophistication of Chinese consumer preferences
Investigating what movie preferences say about Chinese consumers As of August 11, 2019, Nezha, a movie re-adapted from an ancient Chinese mythology, has grossed over ¥3.5 billion ($700 million) in China, becoming the most popular movie of the summer. However, recent sales are not too optimistic for other players. Because of strict censorship, four highly-anticipated movies were pulled […]
The Wandering Earth movie: Chinese science fiction film with the core of local cultural value | Daxue Consulting
The Wandering Earth adapted from the novel by Liu Cixin, represented the first Chinese hard-core science fiction masterpiece. The Wandering Earth achieved excellent box office success, reaching 187 million yuan within the first 24 hours of its premiere on February 5th 2019. The film is based on the unique national feelings of the Chinese people […]
Disneyland China Plans Further Expansion
To know more about the Leisure Industry in China, contact us at dx@daxueconsulting.com One day before the opening of Disneyland China, the Chairman and Chief Executive Officer of The Walt Disney Company, Robert Iger, announced that work was already being done to expand the park. The General Manager of the resort, Philippe Gas, affirmed that […]