The inebriating atmosphere of the bar industry in China
As China’s nightlife industry keeps blooming, dropping by a bar with several friends has become a popular choice. Drinking cocktails, playing dice games while chatting with friends, and listening to live music are typical lifestyles for people in China. Since its initial establishment in the early 2000s, the bar industry in China has quickly gained […]
KTV in China: On the path of decline or looming for another rise?
Have you ever experienced an authentic Chinese lifestyle? If so, KTV must have been on the itinerary! KTV is a necessary component of life of young Chinese, with 24/7 operation, non-stop drinking, microphone hogs as well as a large variety of party games being its signature features. However, despite being favored by so many people, […]
Why Beijing’s crackdown on the Chinese entertainment industry matters to global brands
The recent crackdown on the Chinese entertainment industry is just one in a series of restructured regulations China has enforced in 2021. Other industries affected by such changing policies under General Secretary of the Chinese Communist Party Xi Jinping’s ‘common prosperity’ campaign include gaming, private online education, and real estate. The recent crackdown on the […]
The colorful marketing potential concealed in China’s anime, comics, and games (ACG) market
The Anime, Comics and Games (ACG) market in China attracts a great number of enthusiasts, especially among the youth. According to iiMedia, in 2019 there were about 332 million ACG fans in China, and the number is expected to exceed 400 million by the end of 2021. Cartoons and anime series represent the most successful […]
2021 becomes the year of crackdowns in China as the country’s tightening regulations spread through more spheres
In the second half of 2021, it seems almost every week we hear of a new crackdown in China, each of which impact a range of industries, throwing market dynamics for a loop. This article details some of the larger crackdowns and their impacts on the markets The education crackdown on extracurricular tutoring The online […]
Movies in China: The nation soon-to-be the world’s largest box office
If the Chinese movie industry did not immediately adopt the upward trend of other Chinese sectors which have been on since the late 80’s, when it finally did, it did so spectacularly. Starting from 2005, the Chinese movie industry revenue has soared, and new cinema screens took a more than tenfold increase. Today, movies in […]
Podcast transcript #79: Connect customers with entertainment in China through a socialized approach
Find here the China paradigm 79. Today we are going to talk about a community-oriented ticket platform in China and the innovative way it connects customers with entertainment in China. Matthieu David: Hello everyone. I am Matthieu David, the founder of Daxue Consulting and its podcast China Paradigm. Today I am with Greig Charlton. You […]
How movie sales reflects sophistication of Chinese consumer preferences
Investigating what movie preferences say about Chinese consumers As of August 11, 2019, Nezha, a movie re-adapted from an ancient Chinese mythology, has grossed over ¥3.5 billion ($700 million) in China, becoming the most popular movie of the summer. However, recent sales are not too optimistic for other players. Because of strict censorship, four highly-anticipated movies were pulled […]
The Wandering Earth movie: Chinese science fiction film with the core of local cultural value | Daxue Consulting
The Wandering Earth adapted from the novel by Liu Cixin, represented the first Chinese hard-core science fiction masterpiece. The Wandering Earth achieved excellent box office success, reaching 187 million yuan within the first 24 hours of its premiere on February 5th 2019. The film is based on the unique national feelings of the Chinese people […]
Disneyland China Plans Further Expansion
To know more about the Leisure Industry in China, contact us at dx@daxueconsulting.com One day before the opening of Disneyland China, the Chairman and Chief Executive Officer of The Walt Disney Company, Robert Iger, announced that work was already being done to expand the park. The General Manager of the resort, Philippe Gas, affirmed that […]