Focus on Retail for Cars in China

Early in year 2006, it has been predicted by the world’s leading market research company, AC Nelson, that the rising level of consumption tax and fuel surcharges did not lower people’s desire to buy cars. Instead, the car retailing industry in China showed strong and vigorous development tendency. According to Nelson’s telephone interview in May, […]

Luxury Stores in 2nd and 3rd-tier cities in China

“The global luxury industry focuses on China and in China it will depends on the second and third tier cities.” This saying has long been in the industry from forecast into reality. According to a McKinsey survey, by 2015, 75 percent of China’s rich people live in 2nd and 3rd-tier cities and non-coastal cities. Those […]

Focus group: La Vache qui Rit in China

As the first cheese brand in the whole world, the most popular La Vache qui Rit was born in France, having a history of more than 90 years. Now the company is all over the world, with recognition and preference of consumers from over 100 countries and regions: Globally, there are over 10 million “La […]

Focus Group in China

The Definition of Focus Group A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive way which means that participants are free to talk with other […]