Podcast transcript #44: The challenges of promoting Italian products in China

Italian products in China

Find here the China paradigm episode 44. Learn more about Carlo Dragonetti’s story in China and find all the details and additional links below. Full transcript below: Matthieu David: Hi everyone, I’m Matthieu David, the founder of Daxue consulting and the China marketing podcast China paradigm and today I’m with Carlo Dragonetti. You are in […]

Branding Strategy: Fast Fashion in China

H&M China

Fast Fashion in China refers to low to middle-cost clothing brands which focus on supplying their clients with fast changing collections that reproduce the current fashion trends seen on each season’s international designer shows. Fast fashion in China has strong attractiveness for young citizens The appeal of fast fashion in China is undeniable for the […]

Translate brand names into Chinese

translate brand names in China

Translate brand names into Chinese [more about Branding in China] Most foreign companies, in an effort to break through the Chinese market, have translated their brand names in Chinese. Indeed, this language is fundamentally different from English or French in its pronunciation, and this often translates into names that can hardly be articulated by Chinese […]

Branding: Elizabeth Arden launch its skincare line in China

Elizabeth Arden Branding China

Branding: Elizabeth Arden launch its skincare line in China Cosmetics and fragrances US giant Elizabeth Arden has been launched in 2005 across mainland China, focusing on Shanghai and Hong Kong. After having commercialized their iconic red door fragrance, it’s their skincare line that they’re putting out on the Chinese market. Western creams and masks are […]

Bio-cosmetic in China

cosmetic market china

With more and more multinational and domestic cosmetics companies launching new products into Chinese market, bio-cosmetics are becoming a fashionable trend. In the past six years, the annual growth rate of natural and eco-friendly personal care products is 12.4%. In 2008, the sales ofall personal care productswere $25 billion, which contributed to 0.52% of national […]