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The era of WeChat mini-games has come: How to monetize and advertise on mini-games

WeChat mini-games

Firstly introduced in 2017, Wechat Mini-games gradually conquered the heart of Chinese consumers. Wechat Mini-games are easy convenient and easy-to-play: there is no need to download them or install them. What is unique about mini-game players, is that compared to the general population of gamers, mini-game players are, on average, much older and include more […]

China’s Video Games Market: Mobile and client games take the largest share

video game market in China

China’s video games market used to lead the international market. However, Newzoo predicted that the U.S would like to surpass China as the No. 1 video games market because of the temporary free policy in China. However, China still accounted for 30% of the international market in 2019. According to the 2019 China Gaming Industry […]

China Paradigm 86: Bringing Chinese gaming innovation to the Middle East

gaming market in China

Matthieu David interviews Vincent Ghossoub, co-founder & CEO of Falafel Games. Building a company that handles game development and game publishing in China can definitely be a challenge. But how big does this challenge become if your main goal is to develop games for an Arabic market? In this new China Paradigm podcast interview, we […]

Videospiele in China – das nächste Level erreicht?

In den nächsten drei Jahren wird der internationale Spiele-Markt US den Marktwert von 100 Mrd. US $ überschreiten und wird nach einigen Berichten voraussichtlich auf 102,9 Mrd. US $  im Jahr 2017 klettern. Das jährliches Wachstum erreicht eine Hochgeschwindigkeit von + 8,1%. Dieses Plus ist im Wesentlichen auf die Entwicklung der asiatischen Märkte und der […]