The changing dynamics of Double 11 in China
Double 11 in China (双十一), the equivalent to “Black Friday” in the United States, is China’s largest e-commerce shopping festival. It was first organized in 2009 by Chinese technology giant Alibaba Group (阿里巴巴) to celebrate “Single’s Day”. Other e-commerce brands like Pinduoduo (拼多多) and JD.com (京东) have followed suit over the years. Brands made a significant portion of their annual turnover […]
El Niño in China: the Chinese economy in the era of climate change
Many nations bordering the Pacific Ocean are significantly impacted by the phenomenon known as “El Niño:” a warm current which leads to high temperatures in many parts of the world, especially America and Asia, disrupting the natural balance of the environment and increasing the risk of floods and other natural disasters. China, too, is now […]
Patagonia in China promotes sustainability by doing the opposite of other brands: Saying no to shopping festivals
Patagonia is an outdoor clothing brand based in California, founded by American rock climber Yvon Chouinard in 1973. In contrast to the many fast fashion companies using sustainability as a PR stunt, Patagonia takes its philanthropic advocacy seriously. As one of the certified B corporations since 2012, Patagonia has been dedicated to climate change, environmental […]
Green Guilt: The present and future of sustainable consumption in China
Environmental sustainability has become a growing trend in China, not just for PR strategy, but a necessity. Recently, it has been further emphasized by the impact of COVID-19 and the government’s goal of achieving carbon neutrality by 2060. Apart from businesses, we believe that consumers have the power to shift demand to greener alternatives. As […]
Green consumption in China: the lesser-known ‘side-effect’ of COVID-19 for brands
Green consumption refers to consumers’ preference towards environmental-friendly products. The awareness of sustainability in China and green consumption has been a growing trend in pre-pandemic times and Chinese consumers have been increasingly motivated to choose eco-friendly and social-friendly products for the sake of protecting the environment. This has been proven by a number of recent […]