China’s electric vehicle market, a rising global leader in EV technology

electric vehicle market in China

With the rising concerns of climate change, the case for electrification of consumer transport is undeniable since it accounts for 17% of global greenhouse gas emissions. In China, consumers are showing a faster pace to adopt electric vehicles (EV) compared to other countries globally. In 2021, the sales of electric vehicles in China reached 2.92 […]

Green Guilt: The present and future of sustainable consumption in China

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Environmental sustainability has become a growing trend in China, not just for PR strategy, but a necessity. Recently, it has been further emphasized by the impact of COVID-19 and the government’s goal of achieving carbon neutrality by 2060. Apart from businesses, we believe that consumers have the power to shift demand to greener alternatives. As […]

Green consumption in China: the lesser-known ‘side-effect’ of COVID-19 for brands

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Green consumption refers to consumers’ preference towards environmental-friendly products. The awareness of sustainability in China and green consumption has been a growing trend in pre-pandemic times and Chinese consumers have been increasingly motivated to choose eco-friendly and social-friendly products for the sake of protecting the environment. This has been proven by a number of recent […]