Temu’s marketing strategy: competitive pricing, intensive advertising, and aggressive promotions
Temu is a Chinese online shopping platform currently owned by the e-commerce giant Pinduoduo. The group buying platform sells a wide range of different products at bargain prices. The app was first launched in the US in September 2022, but became available in some European countries, such as the UK, Italy, and Germany, during 2023. […]
Group-buying Websites in China
Group-buying , a New Hot Business in China A consumer revolution caused by the internet called B2T (Business to Team) internationally spread to China two years ago. In November 2008, the American Website Groupon was founded, creating a sales model of “one deal a day” and “team purchasing”. In 2010, many websites using the model […]