How China’s fitness appetite grows as exercising becomes the new lifestyle

daxue-consulting-sports-fitness-market-china-cover

The sports and fitness market in China has seen exponential growth, from about 500 gyms in 2001 to approximately 50,288 fitness clubs by the end of 2020. According to the General Administration of Sport of China, 67.5% of people aged above 7 participated in fitness at least once a week in 2022, an increase of 18.5% compared […]

How brands carve room for body positivity in China

body positivity in China

Body positivity refers to the assertion that all people deserve to have a positive body image, regardless of society’s ideal shape, size, and appearance. The body positivity movement challenges existing social standards of what preferred body is, promotes the acceptance of all types of bodies, helps people build confidence and acceptance of their own bodies […]

Podcast transcript #61: How telemedicine in China affects various health projects

telemedicine China

Find here the China paradigm episode 61. Learn more about Stephane Muller-Margot’s life in China and find out fast and useful facts about telemedicine in China, healthcare projects in China as well as technology projects in China. MATTHIEU DAVID: Hi everyone. I am Matthieu David, the founder of Daxue Consulting and its podcast, China Paradigm. […]

Market Research for Shandong Dong-E E-Jiao in China

Overview of Shandong Dong-E E-Jiao in China Shandong Dong-E E-Jiao is part of China Resources Holdings Co Ltd, with China Resources holds 23% of the company’s shares through the co-founded company China Resources Dong-E E-Jiao Co Ltd. With flagship brand E-Jiao, a traditional Chinese medicine-based product, Shandong Dong-E E-Jiao operates business of many kinds, mainly […]