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Podcast transcript #86: A promising company developing games for the Middle East from China

China's game industry

Find here the China Paradigm 86 and experience the game industry in China with Vincent Gossub, a company that specializes in adapting and developing games for the Middle East from China. Full transcript below: Matthieu David: Hello everyone. This is China Paradigm, where we, Daxue Consulting, interview seasoned entrepreneurs in China. Hello everyone. Today, I […]

China Paradigm 79: Starting a ticket sales platform in China

ticket sales platform in China

In this episode of China Paradigm, Greig Charlton, CEO at 247tickets, speaks with Matthieu David about his ticket sales platform in China and more generally about the event ticket selling business in China. He talks about the business model of 247tickets how does 247tickets uses AI on WeChat. In this China business podcast, we also […]

[Podcast] China Paradigm 42: How to drive corporate innovation in China

corporate innovation in China

XNode is a Global Platform for Innovation in China. China Paradigm interviewed Matthieu Bodin and Adriana Verde Rios, the international growth director and program director respectively. Learn about what programs are available for entrepreneurs in China and how to drive corporate innovation in China, highlights of the episode include: What XNode offers for innovation programs […]

Podcast transcript #22: tips and tricks to work on your brand DNA in China

brand DNA in China

Find here the China paradigm episode 22. Learn more about Louis Houdart’s story in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello, everyone. I am Matthieu David, Founder of Daxue Consulting, and this China marketing podcast, China Paradigm, and today we are with Louis Houdart. Thank you […]

Chinese-Swedish entrepreneur in the market for fitness apps in China develops a unique product/service to target local’s paid fitness market: China Paradigm transcript #21 with Tom Xiong from Move Shanghai

Entrepreneur develops fitness app in China

This transcript is based on our interview with Tom Xiong, a serial entrepreneur and a key figure in the market for fitness apps in China. He is the founder of Move Shanghai. Move Shanghai is one of the most interesting players in the market for fitness apps in China (explore how and why China’s fitness industry is […]

[Podcast] China Paradigm 37: How to master programmatic advertising in China

programmatic advertising China podcast

Shimi Azar brought Spotad to China, a platform that simplifies mobile marketing. In this episode of China Paradigm, we learn about Shimi’s entrepreneurial story that started as a one-semester study abroad in Beijing and became an 8-year journey in China. Additionally, we get insight into programmatic advertising in China, tips and what to avoid. Highlights […]

Podcast transcript #19: Behind the scenes of Key Opinion Leaders in China

podcast kol marketing China

Find here the China paradigm episode 19. Learn more about Elijah Whaley’s story in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello everyone, I am Matthieu David, the founder of Daxue consulting and its China marketing podcast, China paradigms and today I am extremely happy to welcome […]

Podcast transcript #14: how to develop agile branding strategies in China

China podcast branding agency

Find here the full transcript of China paradigm episode 14. Learn more about Qin Guo’s story in China and find all the details and additional links below. BECOME AN EXPERT OF BRANDING IN CHINA BY LISTENING TO THIS PODCAST Matthieu David: Hello, everyone. Thanks for listening to this new episode of our China business podcast, […]