Little emperors: A glimpse into China’s luxury childrenswear market
According to a report jointly released by Bain & Co. and the TMall Luxury Division, despite the COVID-19 pandemic, several luxury brands in China ended the year 2020 with a two- or three-digit growth rate. Considering these figures, nowadays Chinese consumers undoubtedly play a major role in the global luxury market and their importance is […]
Market of Childrenswear in China
Current Underdeveloped Chinese Childrenswear Market According to statistics, China has a vast number of childrens under 14 of age, which is about 216 million up to data from 2011, because of the sheer size of the country. This increase means a large potential market of children’s products, including childrenswear. However, results of China’s childrenswear market […]