Chando: How this Chinese beauty brand continues to thrive in China’s rising beauty sector
Chando is a Chinese beauty brand founded in 2001 by the International Beauty Group Garan. Since then, it has been consistently considered as one of the top players in the domestic beauty market. During T-mall’s 2019 11/11 event, Chando was the top-performing domestic beauty brand with a 498 Million Yuan sales revenue. This is the fourth time Chando has […]
Comparing foreign vs. domestic brand approaches to cosmetics marketing in China
Foreign cosmetics brands have historically taken a larger market share in China; in 2018 they took 70% of the cosmetics market. However in 2020, Chinese domestic cosmetic brands are giving foreign brands a run for their money. In fact, when it comes to amount of attention received from cosmetics fans, seven of the ten top […]
Marketing strategies of foreign cosmetics brands in China
Foreign cosmetics brands account for more than half of cosmetic market in China China is the second largest cosmetics market in Asia and the fifth in the world. It has been a profitable paradise for foreign cosmetics brands for a long time. Foreign cosmetics brands in China own around 70% of the market. In 2018, P&G and L’Oreal […]
Chinese KOLs vs. Western Influencers: How does an instagram post compare to a minute of livestreaming?
KOL marketing spans across PR (public relations), social media and content marketing. Both KOLs in China and influencers of western countries are playing a very crucial role in public relations and marketing. The differences between Chinese KOLs and western influencers reflects the different perspectives of aesthetics, entertainment, and social media preferences of two cultures. So […]
Apply the Kardashians marketing tactics in China
In 2020, the Kardashians’ fame in China has hit a new high. No matter how you feel about them, you cannot deny their success: the empire of Kim Kardashian worth $350 million and Kylie Jenner’s worth $900 million. This is mainly thanks to the Kardashians marketing genius, which is also trending in the Chinese market. […]
Daxue talks 64: Brands’ adaptive behavior and rising KOLs on Bilibili beyond COVID-19
Bilibili beyond COVID-19 Our guest Miro Li, founder of CHINable Academy and Double V Consulting discusses how brands can leverage the video-sharing website Bilibili as well as the rise of certain KOLs during the COVID-19 outbreak. Jump to the questions: 0:38: What kind of KOLs gained popularity during the coronavirus outbreak? 2:41: How have brands’ […]
Daxue Talks 61: KOLs’ and users’ behavior on Xiaohongshu during and after the coronavirus outbreak
KOLs’ and users’ behavior on Xiaohongshu during and after the coronavirus outbreak In this episode of Daxue Talks, Miro Li, an expert in marketing foreign brands on niche Chinese platforms, discusses how KOLs and the Chinese lifestyle sharing platform Xiaohongshu (Red) have adapted to the COVID-19 outbreak. Jump to the questions: 0:38: How have KOLs […]
The short video market in China: Embodying the fast pace of modern lifestyle
The little puppy held by your favorite actor on your screen has already provided you a burst of happiness. Conveniently, videos automatically slide endlessly one after the other, displaying content chosen specifically for you by an algorithm. It’s so addictive that you suddenly realize an hour has already passed. The short video market in China […]
Daxue Talks 43: Effective B2B strategies to enter China’s market
In this episode, Olivier Verot, a digital marketing specialist in China, discusses the trends for B2B marketing in China and the effective B2B strategies to enter China’s market. From this episode, you will learn about the relevance of KOLs for the B2B sector, the B2B O2O strategies and the marketing formats that B2B companies should […]
Private Traffic in China: Own your customer traffic
Private traffic, known as 私域流量 in Chinese, is a trending term among China marketers in 2019 and 2020. Private traffic is a marketing method where communication with customers is funneled into private pools on platforms that allow brands to have full control without costs of third-party platforms. This way, brands can systematically reach users at […]
B2C e-commerce in China Overview: E-commerce in China is growing at a rapid pace
The B2C e-commerce market in China has grown from $229.9 billion in 2012 to $1.5 trillion in 2019 and is projected to grow at an annual 13.8% over the next five years, to $2.8 trillion in 2024. Suc industry is still in the growth phase of its economic life cycle, and in 2019, e-commerce made up 36.6% of total retail […]
China Paradigm 93: Building an event-native agency in China’s digital world
Matthieu David interviews Augustin Missoffe, a managing director of Greater China, Korea & ASEAN at HOPSCOTCH Groupe. How is event marketing progressing in China’s digital world? Is e-commerce marketing strictly digital now? And how different is running event-based marketing campaigns in China opposed to the West? Find out the answers to these questions and many […]