Reshaping the Chinese Luxury Market: Shifting Consumer Values and Transformative Retail Experiences
In 2019, McKinsey estimated China’s share of the global luxury market would grow to 41% by 2025. China’s luxury market has been mounting up for the past five years, doubling in size between 2019 and 2021. This growth was disrupted in 2022 due to the zero-Covid policy. In 2022, nearly every luxury category and most […]
From east to the runway: the irresistible ascent of Chinese designer brands
In recent years, at fashion shows and various events, many domestic and international celebrities have been seen wearing clothing from Chinese fashion brands, and an increasing number of Chinese designer brands are entering the international spotlight. At the 2023 Met Gala red carpet, Cardi B appeared in a specially tailored camellia dress designed by Chinese […]
The dawn of a new era for Chinese luxury brands: 6 hypotheses on the future of luxury in China
In 2023, China’s luxury market made a significant rebound, surging by 12% year-on-year after a pandemic-induced dip the previous year, Chinese luxury market is on track to become the world’s largest, with Chinese luxury consumption estimated to account for 35%-40% of the global total by 2030. Alongside the development of the Chinese economy and its […]
Gucci in China: a tale of elegance and cultural connection
The luxury goods sector has experienced significant growth in China over recent decades, triggered by a remarkable surge in disposable income. Consequently, renowned international luxury brands such as Coach, Hermès, and Prada have all strategically penetrated the Chinese market, seeking to capitalize on the burgeoning demand. However, among the abundance of luxury brands vying for […]
Ralph Lauren’s resonance with China’s 2023 online trends
Ralph Lauren Corporation, the American accessible luxury brand renowned for its polo shirts, entered the Chinese market in 2011, making it a relatively late entrant compared to brands like Louis Vuitton and Chanel. The company achieve a remarkable success among local consumers and, in 2023 Q3, its sales experienced a remarkable surge of over 30% […]
Bottega Veneta’s China success story: blending “quiet luxury” with cultural integration
Bottega Veneta opened its first boutique in China in Shanghai in 2007, and then quickly expanded to other Tier-1 cities such as Beijing, Shenzhen, and Guangzhou. It became part of the second wave of luxury brands to come to China, after the country proved to be a fruitful market for luxury brands. The brand continued […]
Louis Vuitton in China: continuously providing fresh experiences to consumers both online and offline
Louis Vuitton Malletier, also known as LV or Louis Vuitton, is a French luxury fashion brand founded by Louis Vuitton in 1854. The brand’s extensive range of products includes luxury suitcases, leather goods, shoes, watches, jewelry, accessories, sunglasses, and books. Louis Vuitton entered the Chinese market in 1992 and has since become one of the […]
Chinese counterfeit products dominate the worldwide fakes industry
China leads the world in counterfeit and pirated products. In fact, 75% of the value of counterfeit and pirated goods seized by U.S. Customs and Border Protection in 2021 was from China and Hong Kong. Within China’s borders, forgeries of luxury-brand products are more prevalent than in any other country in the world. When on the […]
The new wave of Chinese rap music: how can brands engage with it
The Chinese rap music trend started in the late 90s when Chinese people were heavily influenced by US hip-hop. The lyrics were originally written to send a message of social critique, a form of rebellion from oppressive censorship and the limitation on self-expression. Indeed, the first rap songs were shared through illegal sites and then […]
CHANEL Mission 1.5°: What Chinese consumers think about Chanel’s sustainability strategy
Chanel, one of the most famous fashion houses in the world, entered the Chinese market in 1999. Following the country’s economic growth, the firm also expanded and gained more and more popularity. By 2021, Chanel was the favorite brand of Chinese customers, according to Agility China Luxury Brand Affinity Rankings. In the Chinese market, Chanel […]
The future challenges of Chinese luxury watch brands: domestic players bet on innovation
In line with the objectives of the ‘Made in China 2025’ plan, China is committed to move up the value chain, turning its products into a synonym for high-quality and innovation. According to the National Bureau of Statistics of China during 2022 H1, the per capita disposable income nationwide was US$2,537.03, recording a nominal increase […]
What happens when luxury fashion brands tap into the F&B industry in China
Luxury brands are venturing outside of their core market segment, especially when it comes to Asia. Beyond expanding into fashion-related sectors, such as beauty and jewelry, several luxury fashion brands decided to tap into the F&B industry. In 2015, Gucci made the move to open a restaurant called “1921 Gucci Café” in Shanghai’s luxury shopping […]