Burberry in China: Sales increasing faster than any other region

burberry in China

Burberry Group Plc is a British luxury fashion house that distributes clothing, fashion accessories and licensing fragrances. Its distinctive tartan pattern has become one of its most widely copied trademarks in China. Burberry is most famous for its iconic trench coat, which was invented by founder Thomas Burberry. The company has flagship stores and franchises around the world, […]

Cartier in China: The king of jewelers

Cartier in China

“Jeweler to kings, king of jewelers” said King Edouard VII about Cartier. The jewelry and watchmaking House is prestigious for its finest quality. Since 1847, the brand is developing some of the most prestigious jewellery in the world. With time, their brand expanded; now including watches, pens and other luxury goods. In 1992, Cartier started […]

The alcohol market in China is making a comeback

alcoholic beverage market in China

In 2011 China introduced the new law for punishing drunk drivers, the growth rate of overall alcohol market in China consumption lowered. Faced with stricter drunk driving testing and more severe punishments were there to be accidents, people intentionally choose not to drink alcoholic drinks before driving. However as people adapt to the laws, and […]

White-collar workers in China: Chasing the Chinese dream on 8,000 to 11,000 RMB a month

Lives of White collar consumers in China

Similar to western countries, white-collar workers in China are widely pictured as symbols of leisure-oriented lifestyles. With supposed decent pay, a nice office, and stylish clothing. However, with inflation and surging housing prices, white collars lead a more difficult life than expected. Drafted in early 2012, the criteria  circulating on the internet that classify white-collar […]

The pinnacle of the Chinese luxury watch market: Rolex in China | Daxue Consulting

Rolex in China

There is a saying in China: 穷人玩车,富人玩表, “The poor play with luxury cars, while the rich play with luxury watches”. As the Chinese earnings are increasing, their demand for luxury products is also increasing. In 2017, Swiss watch exports saw their strongest growth in more than five years according to a report by the Federation of the […]

Online luxury in China: how brands can leverage these channels | Daxue Consulting

online luxury shopping

The global luxury goods industry, which includes drinks, fashion, cosmetics, fragrances, watches, jewelry, luggage and handbags, has been on an upward climb for many years. Expected to make up to 40% of global luxury spending by 2024, Chinese consumers are becoming increasingly more important to luxury brands. In particular, with the rising purchasing power of […]

Market study: Glamour-Sales in China

Glamour-Sales is a young yet ambitious shopping community website that markets high-end European fashion brands and unique lifestyle products and services. Glamour Sales already runs two websites of authorized flash sales with 800 brands: www.glamour-sales.com.cn in China and www.glamour-sales.com in Japan. During flash sales, online members/buyers take advantage of limited-time discounts on exclusive products. Glamour […]

Market report: Malls in Beijing

Most malls in Beijing are in the CBD, near Zhongguancun(中关村), or near big subway stations such as Dongzhimen and Xizhimen. Malls near CBD CBD is the abbreviation for central business district, which is the main district in a city where the business activities are conducted. Generally speaking, a CBD is the central location for the […]

Market study: Agnès B in China

Agnès B. opened her first shop on Rue du Jour in Paris in 1975. Since then, she has designed clothing for men, women, and children that reflects the spirit of the age by creating a timeless wardrobe that can easily adapt to every personality. Today, Agnès B. continues to design each collection that bears her name, […]

Top 10 Chinese movie stars

NO. 1 Jackie Chan (成龙) As a cultural icon in China, His main endorsements are Bawang shampoo, Synear dumplings (思念水饺), Canon EOS, Kaspersky, etc. NO. 2 Donnie Yen (甄子丹) Another action movie actor, whose main endorsements are Jacob & Co, Sharp, Datangwushuang online gaming (大唐无双网游), etc. NO. 3 Xu Jinglei (徐静蕾) endorsements: GOGI, Bishengyuan tea, Lipton, Jonson&Jonson, Grace towel, ENICAR, […]