Posts Tagged "male beauty"

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Why the male beauty market in China should no longer be overlooked by beauty brands
09Oct

Why the male beauty market in China should no longer be overlooked by beauty brands

In the past few years, with the increase of purchasing power and the awakening of Chinese male beauty consumers’ awareness of personal care, the male beauty market in China has shown a huge potential of growth. Growing double the global growth rate, Chinese male beauty consumers have become a target market of both international and […]

How brands can reach Chinese male beauty consumers
05Oct

How brands can reach Chinese male beauty consumers

A few years ago, the perception of beauty market was that it was a market primarily, if not strictly, for women. However, in recent years, the tides in China’s beauty market have begun to turn. Chinese men have become more aware of their appearance and have an increased need for beauty products. While beauty brands […]

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