The sunscreen market in China is becoming more functional and premium

sunscreen market in China

Among Chinese consumers, the preference for pale skin as a beauty standard is alive and well, and one of the products benefiting from this trend is sunscreen. With the continuous improvement of Chinese consumers’ awareness of skin health, sunscreen is no longer just for sunny summer days. Many now use it daily in the cold […]

Market Tidbits transcript #5: Male beauty market in China 2020

Allison Malmsten: Hello everyone, welcome to this weeks Market Tidbits on the Male Beauty market in China. I am here today Steffi Noel, one of the project leaders at Daxue Consulting and I am Allison Malmsten, the media manager at Daxue Consulting. This week we are focusing on the male beauty market because its growing […]

How brands can reach Chinese male beauty consumers

Marketing to reach Chinese male beauty consumers

A few years ago, the perception of beauty market was that it was a market primarily, if not strictly, for women. However, in recent years, the tides in China’s beauty market have begun to turn. Chinese men have become more aware of their appearance and have an increased need for beauty products. While beauty brands […]