Durex’s curry fish balls on the streets, and in the sheets… April fools!


On April 1st, 2022, Durex Hong Kong released its April Fools campaign on Instagram – savoring a series of new flavored condoms that ventured away from the typical fruit scents, instead, opting for traditional Cantonese dishes. The four flavors depicted are braised eggplant in garlic sauce (鱼香茄子), braised pork belly with preserved vegetables (梅菜扣肉), creamed corn with […]

Market Campaign in Beauty and Personal Care Industry in China

In recent years, China’s beauty and personal care market saw vigorous growth. The giant market players have been making continuous efforts to set up and improving their brand image, and increase their market recognition. Apart from ensuring product quality, it is also important to conduct market campaign, which can improve brand image and increase enterprises’ […]