Energy Drinks Market in China: The beverage market’s fastest growing segment
Bottled drinking water, ready-to-drink tea and soft drinks always dominated the beverage market in China. In 2019, they accounted for 34.5%, 21.1% and 14.9% of China’s beverage sales. After years of development, fruit juice and energy drinks markets have also become an important part of the beverage industry. In 2019, the top four companies in […]
Hosa Fitness closed its doors. What is causing the downfall of China’s traditional fitness centers?
In June 2019, the fitness chain Hosa Fitness (浩沙健身) closed overnight, causing a heated discussion. Hosa Fitness started in 1999, and it had 86 stores in 2009. How could such a big fitness brand go out of business? What are the problems of fitness centers in China? Will all of China’s traditional fitness centers face […]
Sportswear industry in China: Athleisure blazing a new category in luxury fashion lines
Sportswear industry in China. Athleisure combines the words athletics and leisure. This term refers to the global fashion trend of sportswear clothing designed for workouts which can be worn in non-athletic settings like during work, casual or even social occasions. With the athleisure trend gaining popularity worldwide, consumers started to recognize that sportswear can be […]
American football in China
American football in China Starting from scratch in China China might not be the market that most sports fans associate with American football. The game is seen as very complex by Chinese fans and kids don’t play it in China. Moreover, the term ‘football’ here mostly equals to European soccer. Still, there are great opportunities […]
Sport industry in China: Tennis in China
Sport industry in China: Tennis in China The Sport industry in China has more and more potential for potential investors as the growing Chinese middle class is generally eager for more sport news and programs. This article discussed what has been the impact of Li Na’s success to the Sport industry in China. Sport industry […]
Market research: Gambling in China
Market research: Gambling in China On July 12 and 13th, Chinese police arrested 108 individuals it accused of operating gambling rings around the 2014 FIFA world cup. Authorities declared asset seizures of about 18 billion RMB ($2.9 billion at the time). Reports have suggested that this is a fraction of the total amount of money […]
The market for sport clothes in China
The market for sport clothes is extremely competitive in China The market for sport clothes in China has been expanding at a rate of 6.5% for the past years. The main players in the market are both foreign and domestic companies, what makes competition fiercer. Domestic producers need to compete with foreign brands, such as […]