Market of Childrenswear in China
Current Underdeveloped Chinese Childrenswear Market According to statistics, China has a vast number of childrens under 14 of age, which is about 216 million up to data from 2011, because of the sheer size of the country. This increase means a large potential market of children’s products, including childrenswear. However, results of China’s childrenswear market […]
Market research: Chinese upper class to look towards foreign life insurance policies
When life insurance was first introduced to China, it clashed with Chinese culture. The topic of an early death is a taboo subject thus marketing coverage for a premature death was initially extremely difficult. The first transnational life insurance company in the PRC was the American International Assurance Company, Ltd. (AIA) Introduced in 1992, AIA […]
Market research: Automobili Lamborghini’s and luxury cars in China
Market research: Automobili Lamborghini’s and luxury cars in China More about luxury cars in China. Founded in 1963, Automobili Lamborghini is headquartered in Sant’Agata Bolognese, in northeastern Italy. There, it manufactures some of the world’s most sought-after super sports cars. With this year’s presentation of the best-in-class Aventador LP 700-4 at the Geneva Auto Show, […]
Market Research for Shandong Dong-E E-Jiao in China
Overview of Shandong Dong-E E-Jiao in China Shandong Dong-E E-Jiao is part of China Resources Holdings Co Ltd, with China Resources holds 23% of the company’s shares through the co-founded company China Resources Dong-E E-Jiao Co Ltd. With flagship brand E-Jiao, a traditional Chinese medicine-based product, Shandong Dong-E E-Jiao operates business of many kinds, mainly […]
Mystery shopping: Jiangzhong Pharmaceutical in China
Development of Jiangzhong Pharmaceutical in China Jiangzhong Pharmaceutical is part of Jiangzhong Group which holds 6,374.4 million shares and represents 43.63% of the total share capital. Jiangzhong Pharmaceutical has national coverage, distributing its products across the entire country. The company’s net profits decreased by 24% in the first half of 2011, compared to the same […]
Marketing research: Olympics and sportswear brands in China
The Link Between the Olympics and Chinese Sportswear Brands It is indisputable that the Olympic Games provide vast potential gains for sportswear brands worldwide because of the publicity the sportswear brand receives during the globally watched sporting event. Especially, as China has been performing exceptionally in consecutive Olympic Games and is expected to continue to […]
China market research: Asprey, British Royal Warrant of Luxury
Asprey, a distinguished brand from London, is still the most prestigious British luxury brand after over 200 years since its inception in 1781. Asprey is a symbol of exquisite fashion taste, superb craftsmanship and excellent quality, exhibiting a modern elegant British style. Asprey is known throughout the world for its precious jewelry, watches, leather bags, […]
Market Research: Luxurious Writing of Omas in China
Omas was founded by Armando Simoni in 1925, and since then the brand had been developing and becoming one of the most recognized providers of pens and related products. Thanks to its excellent quality and extraordinary innovation, today Omas is part of Xinyu Hengdeli Group, a public company listed on Asia’s premier stock exchange in […]
Rolls-Royce in China, a Market Research on Top Cars
Rolls-Royce is one of the most well-known brands in the world. Its name is one of its most valuable assets. It helps to open doors, it attracts talented people, it differentiates Rolls-Royce and it is a reassurance of trust in Rolls-Royce’s technical capability. Today, the brand means more than engineering excellence. It is a standard […]
Market research: Diamanta in China
Diamanta is a brand from Paris that sells luxury products including rings, pendants, earrings, bracelets and diamands. Its products cover a wide range of consumer needs, with prices from hundreds of euros to thousands of euros. It is still in its developing period, but it is still working to become an established name in the […]
China Market Research on the Italian Designer Cappellini
Cappellini offer completes itself with limited edition products, to increase the value of image and the cultural solidity of its realizations, but also to preserve a pinch of healthy fun. Cappellini also dedicates its research to the objects and the complements creating in 1992 a collection of products for the house calm and measured, simple […]