RTD market trends in China: The emergence of a health-conscious consumer
Four criteria influence Chinese beverage consumers’ decisions (N=1,168, 2026 April) when purchasing ready-to-drink (RTD) drinks. When asked to select influencing factors (multiple choice), 41% cited taste, while 35% cited each of safety, health attributes, and functional benefits. And finally, functional benefits at 35%. It is reasonable to assume that a beverage combining these various requirements […]
The 2026 World Cup in China: Opportunities for brands when the home team is absent and the games air at dawn
China did not qualify for the 2026 FIFA World Cup, and for the first time the tournament is hosted across the United States, Canada and Mexico. For Chinese viewers that means kickoffs land roughly between 3 and 10 a.m. Beijing time, a drastic reverse of the convenient evening slots of Russia 2018 and Qatar 2022. […]
7 Marketing Secrets You Must Know in 2017
With so many marketing domains at hand, marketing experts often find it difficult to excel in their domain and increase their sales. From digital marketing to network marketing, social media marketing services provided in the process to the pay-per-click marketing strategies; everything requires proper planning, organization, and perfect execution. In the past, learning from experience […]
Panda ads and movies
Never say no to panda——Panda Cheese Never Say No to Panda is a 2010 series of television commercials produced in Egypt by Advance Marketing for Arab Dairy, manufacturers of Panda Cheese. The commercials, which feature a giant panda who terrorizes people for not wanting to try the cheese, have become viral Internet hit. The ads […]