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Generation Z women transform China’s motorcycle market as two-wheeler aesthetics hits mainstream

chinas motorcycle market

Embracing the thrill of motor travel and motocross has evolved into a cultural phenomenon. On popular platforms such as Xiaohongshu, “motorcycle” yields over 3.93 million notes, while on Weibo, the motorcycle topic boasts 28,000 posts and 387,000 followers, securing the sixth position in the automotive category. Douyin further amplifies this trend, with motorcycle-related videos garnering […]