ANTA’s evolution & revitalization: From near collapse to becoming a national brand with international assets
ANTA is often called the “Nike in China”, but the story of Anta is more than just that. It was founded in 1991 and listed in the HK stock exchange in 2007. But until around 2016, the revenue had grown stagnant, and like many Chinese brands at the time, the brand was burdened by the reputation of being […]
Chinese reactions to Kobe Bryant’s death show influence has no boundaries
When news of the NBA legend Kobe Bryant’s death broke on Sunday, January 27th, 2020, his death was mourned around the world, especially in China. Chinese reactions to Kobe Bryant’s death shows how he was beloved to the nation. The hashtag about Kobe Bryant’s death (#科比去世#) on Sina Weibo had accumulated about 6.5 billion views […]
Sports Advertising in China: Reaching China’s sports enthusiasts
Overview of the sports market in China The sports market in China is expected to reach 5 trillion RMB by 2025 through the Chinese government lifting the sports industry as a part of a national strategy. In 2018, the size of the sports industry reached 2.4 trillion RMB. Between 2018 and 2025, the government plans […]
Market research: Basketball in China
Ever since Dr. James Naismith invented basketball in 1891, it has spreaded quickly to almost every corner of the world. Nowadays, basketball has its own culture, spirit, and charm. Basketball entered China more than 100 years ago. In the first half of the 20th century, due to economic and culture changes and the frequent occurrence […]