Basketball in China: An unshakable market cruising along strong regulatory tailwinds
When the Phoenix Suns and Brooklyn Nets tipped off in Macao in October 2025, the headlines focused on the NBA’s return to Mainland China after a six-year freeze-out. While the NBA was shut out, an enormous domestic basketball market grew up. Today, China is the world’s second biggest basketball market behind the United States, propelled […]
Chinese reactions to Kobe Bryant’s death show influence has no boundaries
When news of the NBA legend Kobe Bryant’s death broke on Sunday, January 27th, 2020, his death was mourned around the world, especially in China. Chinese reactions to Kobe Bryant’s death shows how he was beloved to the nation. The hashtag about Kobe Bryant’s death (#科比去世#) on Sina Weibo had accumulated about 6.5 billion views […]
Sports Advertising in China: Reaching China’s sports enthusiasts
Overview of the sports market in China The sports market in China is expected to reach 5 trillion RMB by 2025 through the Chinese government lifting the sports industry as a part of a national strategy. In 2018, the size of the sports industry reached 2.4 trillion RMB. Between 2018 and 2025, the government plans […]