Posts Tagged "NBA"

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Near collapse, price war, buying FILA & Wilson. ANTA’s evolution
03Sep

Near collapse, price war, buying FILA & Wilson. ANTA’s evolution

ANTA, founded in 1991 by Ding Shi Zhong, is the world’s third largest sportswear company by  market capitalization. In 2007 ANTA was listed on the Hong Kong stock exchange. It has a sixth of the Chinese sportswear market, but revenues have grown by 40% in each of the past two years, double the rate of […]

Chinese reactions to Kobe Bryant’s death show influence has no boundaries
04Feb

Chinese reactions to Kobe Bryant’s death show influence has no boundaries

When news of the NBA legend Kobe Bryant’s death broke on Sunday, January 27th, 2020, his death was mourned around the world, especially in China. Chinese reactions to Kobe Bryant’s death shows how he was beloved to the nation. The hashtag about Kobe Bryant’s death (#科比去世#) on Sina Weibo had accumulated about 6.5 billion views […]

Sports Advertising in China: Reaching China’s sports enthusiasts
29Nov

Sports Advertising in China: Reaching China’s sports enthusiasts

Overview of the sports market in China The sports market in China is expected to reach 5 trillion RMB by 2025 through the Chinese government lifting the sports industry as a part of a national strategy. In 2018, the size of the sports industry reached 2.4 trillion RMB. Between 2018 and 2025, the government plans […]

Market research: Basketball in China
25Nov

Market research: Basketball in China

Ever since Dr. James Naismith invented basketball in 1891, it has spreaded quickly to almost every corner of the world. Nowadays, basketball has its own culture, spirit, and charm. Basketball entered China more than 100 years ago. In the first half of the 20th century, due to economic and culture changes and the frequent occurrence […]

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