Daxue Talks 80: Connecting offline and online: Building a community on LinkedIn
Building a community on LinkedIn Our guests Julien Sicard and Tamar Hela from LinkedIn Local Asia (Shanghai) share how LinkedIn can be used effectively for businesses and individuals. With the current global pandemic, they tell us how to leverage LinkedIn for networking and building an online community as well as how WeChat comes into play […]
Podcast transcript #79: Connect customers with entertainment in China through a socialized approach
Find here the China paradigm 79. Today we are going to talk about a community-oriented ticket platform in China and the innovative way it connects customers with entertainment in China. Matthieu David: Hello everyone. I am Matthieu David, the founder of Daxue Consulting and its podcast China Paradigm. Today I am with Greig Charlton. You […]
Entering the Age of Social Media in China: How to take advantage of it?
To know more about the Social Media in China, contact us at dx@daxueconsulting.com Social media listening or monitoring is the process of identifying and assessing what is being said about a company, individual, project or brand on the different social media channels. It is used in order to gain insights on customers’ online behavior. From […]
Five Keys to Build Your Online Community in China
Foreign enterprises entering into China have been facing a challenge that is unique to the Chinese market, as native competitors are quick to develop their brand and products faster and better than the originators. For new in-coming foreigners, it is a battle for hearts and minds, to overcome the deep-rooted cultural advantage of native enterprises. […]