How Pechoin, China’s oldest skincare brand, remains a top beauty player after nearly 100 years
China’s skincare market revenue in 2022 amounts to RMB 110 billion and is expected to grow by 8% annually. 2019 research by AskCI Consulting reveals that Pechoin (百雀羚) accounted for 4.5% of this market. Pechoin retains this position by staying on top of China’s skincare market trends which include embracing Chinese traditions, up to the […]
The rise of Chinese makeup brands: Florasis, Little Dream Garden, WIS, and Perfect Diary
With an increasing income and the growth of related industries like e-commerce, the cosmetics industry is gaining incredibly momentum. Historically, foreign cosmetics brands took a larger market share, however as of 2020, Chinese domestic cosmetic brands are giving foreign brands a run for their money. This piece explores the marketing strategies of Chinese makeup brands, […]
Business opportunities in the Chinese beauty market: Consumption upgrade of the Skincare market in China|Daxue Consulting
Skincare market in China overview The skincare market in China sales volume reached 26.5$ billion, representing 50% of the total cosmetic market’s sales revenues in 2017 – twice as much as the world average. Skincare products in China are seen as essentials among Chinese women, and increasingly more so among men. In 2017, the sales […]
How the forgotten Chinese brand has become a hot topic in China with the help of KOLs | Daxue Consulting
Chinese skincare brand Pechoin (百雀羚bai que ling) has become a hot topic on Chinese social media with one so-called “long-pic-ad” (长图广告chang tu guang gao) and successfully turned its brand image around among Chinese young consumers. Not very long time ago, Pechoin was still considered outdated and not-cool. How does that happen and what is so […]