The rise of Chinese makeup brands: Florasis, Little Dream Garden, WIS, and Perfect Diary

Marketing strategies of Chinese domestic cosmetics brands

With an increasing income and the growth of related industries like e-commerce, the cosmetics industry is gaining incredibly momentum. Historically, foreign cosmetics brands took a larger market share, however as of 2020, Chinese domestic cosmetic brands are giving foreign brands a run for their money. This piece explores the marketing strategies of Chinese makeup brands, […]