China’s pet food market: The engine behind China’s pet economy
The pet economy in China has become a vital and fast-growing sector, reaching an estimated RMB 300.2 billion in revenue in 2024, with a steady 7.5% year-over-year growth. At the heart of this expansion lies the pet food market, which accounted for over half of the total pet market spending, making it the industry’s largest […]
How the rise of the pet economy in China is disrupting industries
In China, pets have transcended their traditional roles as guard dogs or pest catchers and become full-fledged family members, emotional confidants, and even status symbols. Once constrained to the outdoors, they now dine in restaurants, star in social media vlogs, and enjoy spa treatments complete with ocean-themed sound therapy. This transformation is not merely sentimental; […]
Podcast transcript #14: how to develop agile branding strategies in China
Find here the full transcript of China paradigm episode 14. Learn more about Qin Guo’s story in China and find all the details and additional links below. BECOME AN EXPERT OF BRANDING IN CHINA BY LISTENING TO THIS PODCAST Matthieu David: Hello, everyone. Thanks for listening to this new episode of our China business podcast, […]