Paws, purrs, and profits: the dynamics of China’s pet economy
The Chinese pet market represents a flourishing sector in the country’s economy. In 2022, it reached a revenue of around RMB 493.6 billion, and it’s expected to double by 2025. Pets have become inseparable companions during many stages of life for several reasons: from avoiding the responsibilities of having children to the desire of not […]
E-commerce and pet wellness are reshaping China’s pet food market
The pet economy is an important sector of the Chinese market, which is facing a steady growth over the past 5 years with an estimated revenue of approximately 490 billion RMB in 2022.The extremely fast and lasting development is due to a significantly high number of factors which made the Chinese pet market one of […]
Podcast transcript #14: how to develop agile branding strategies in China
Find here the full transcript of China paradigm episode 14. Learn more about Qin Guo’s story in China and find all the details and additional links below. BECOME AN EXPERT OF BRANDING IN CHINA BY LISTENING TO THIS PODCAST Matthieu David: Hello, everyone. Thanks for listening to this new episode of our China business podcast, […]