China’s pet food market: The engine behind China’s pet economy
China’s pet market is experiencing rapid growth, surpassing RMB 593 billion in 2023, a 20% year-over-year growth and a compound annual growth rate of 25% from 2015. At the heart of this expansion lies the pet food market, which accounted for 52% the total pet market spending. Once considered a niche, the pet food market […]
How the rise of the pet economy in China is disrupting industries
In China, pets have transcended their traditional roles as guard dogs or pest catchers and become full-fledged family members, emotional confidants, and even status symbols. Once constrained to the outdoors, they now dine in restaurants, star in social media vlogs, and enjoy spa treatments complete with ocean-themed sound therapy. This transformation is not merely sentimental; […]
Podcast transcript #14: how to develop agile branding strategies in China
Find here the full transcript of China paradigm episode 14. Learn more about Qin Guo’s story in China and find all the details and additional links below. BECOME AN EXPERT OF BRANDING IN CHINA BY LISTENING TO THIS PODCAST Matthieu David: Hello, everyone. Thanks for listening to this new episode of our China business podcast, […]