Building a pop-up store in China that leaves a lasting impression
As Chinese consumers place more value on experiences than products, pop-up stores have become an important tool for brands. They offer unique and authentic moments that connect with people’s lifestyles, cultures, and values. These experiences often stay with consumers long after their visit. In the rapidly changing market, a pop-up store in China helps brands […]
Dior in China: A prime case of luxury fitting into a Digital China
Christian Dior considers China as a major market Founded in 1946 by French designer Christian Dior, Dior is one of most famous fashion luxury brands in the world. Since its founding at Avenue Montaigne in Paris, Dior has always been synonymous with magnificence and elegance. The first womenswear collection by Christian Dior in 1947 caused […]
China Paradigm 52: Choosing the right commercial property and real estate in China
In this episode of China Paradigm, Olivier Tollet, enterprise Director of Greater China at Cushman & Wakefield, speaks with Matthieu David about the perspectives of commercial property and real estate in China. Olivier Tollet talks about the service lines of Cushman & Wakefield, the difference between sales and financing of the company in China and […]
Localizing international swimwear for Chinese consumers’ preferences
The demand for swimwear in China has increased considerably in recent years, adding to an already formidable Asian swimsuit market. China is the fastest growing swimwear market in Asia, with an average of 9.6% annual market growth. This flourishing market is driven by the increase in disposable income that accompanies the ongoing Chinese economic boom. […]