Costco’s winning formula in China: premium brands, affordability, and exclusivity
Costco is experiencing considerable success in the Chinese market. The US wholesaler officially entered the Chinese market in August 2019, when its first physical store opened in Shanghai. The opening weekend marked a hive of activity – there were three-hour waits for parking spaces and thirty-minute queues at the checkouts. It caused local authorities to shut the […]
How POP MART leveraged co-branding to dominate China’s blind box toys market
POP MART (泡泡玛特) is a popular cultural entertainment brand in China that specializes in selling blind boxes. Founded in 2010, the company has become a leader in the designer toy market in China. In the first half of 2022, the company’s revenue was 2.4 billion RMB (349 million USD), up 33.1% year on year. Although […]
Private labels in China are a valuable tool for attracting mid-to-high-income consumers
Few brands produce and market their products to customers directly. The majority of retailers, both offline and online, purchase their goods from suppliers. This is when private label products come in. A private label, also known as a private brand or private label brand, is a product that is produced and marketed under the name […]
How the Zero-COVID lockdown impacted the Chinese economy
The COVID-19 pandemic has caused not only a public health crisis, but also an economic crisis across the globe. According to the International Monetary Fund, the median global GDP dropped by 12% from 2019 to 2020. When Omicron became the dominant variant, most countries started loosening their restrictions as the new variant is less deadly, […]
China’s Toys Market in 2022: Chaowan, high-tech, and parent-child games
Most people know China as the world’s largest toy exporter due to its solid manufacturing reputation especially in the southeastern provinces. Indeed, in 2020 China exported $72 billion USD worth of toy products, miles ahead of the 2nd place – Germany’s $6 billion USD. However, China also has the world’s largest toys market, valued at […]
Riding the experiential retail trend: Inside Nio and Huawei’s neighbourhood stores in China
Experiential retail is the focus on establishing a captivating and shareable experience for consumers once they enter through the doors. Experiential retail differs from traditional retail in that its main goal is to prioritize customer engagement and senses – not sales. Businesses in China are no stranger to the world of experiential retail; they work […]
May 2021 named “national consumption month” dedicated to boosting China’s post-COVID consumption recovery
While China is one of the nations that were able to recover the quickest from the pandemic, the Chinese economy still has largely suffered from the supply chain disruptions, regional lockdowns and a drop of international demand caused by the pandemic. Some sectors were mostly unscathed by the pandemic, retail in China was not one […]
China Paradigm 107: All you need to know about the spa business in China
Matthieu David interviews Johnny Chang Founder at Spa Solutions Training and Management Consultancy Ltd., Shanghai. How big is the spa industry in China and how much more of a quality service does it offer compared to the West? What training does Spa Solutions offer emerging spa businesses and in what way is the spa industry […]
Daxue Talks transcript #65: How is the e-commerce industry in China changing during COVID-19?
The changing e-commerce industry in China during COVID-19 Find here Daxue Talks episode 65. In this interview, Miro Li tells us how the world pandemic has affected the e-commerce industry and online shopping in China. Find transcript below: What platforms have benefited from the outbreak? First is the online course apps because students have to […]
The convenience store market in China
Convenience stores’ sales in China have exceeded 226 billion yuan in 2018, up 19% over last year. The convenience store market in China has grown, and will continue to grow in the near future. [Data Source: China Chain Store & franchise “Annual Sales Revenue of the Convenience Store in China”] Blooming convenience store market in […]
Daxue Talks transcript #24: The 2019 challenges in retail in China
Find here the Daxue Talks episode 24. Learn from Max Peiro the biggest challenges in retail in China traditional brands have faced amd how to overcome these obstacles in 2020. Full transcript below: Max Peiro: My name is Max Peiro. I’m obviously not Chinese. I’m from Barcelona, but I’ve been living for 12 years in Shanghai. And […]
Podcast Transcript #77: Promote the effective development of premium retail brands in China
Find here the China Paradigm 77. In today’s interview, we have a comprehensive perception of how to promote the premium retail brands in China, to what extent should foreign luxury watches in China balance the online and offline marketplace, and why customer service in the Chinese retail market is the most important to increase sales. […]