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Chinese TikTok Douyin e-commerce: A new playground for brands

daxue-consulting-douyin-ecommerce

This article on Douyin e-commerce was originally published by Azoya Douyin, the Chinese version of TikTok, is a booming short-video app in China, with over 600 million daily active users. In 2021, Douyin built its own e-commerce ecosystem, launched flagship stores for brand accounts, and created platform-owned payment solutions to close the loop on its e-commerce operation. […]

Everything you didn’t know Douyin could do

Douyin

Douyin is one of the most popular social media platforms in China. Owned by the Chinese tech company Bytedance, this APP allows users to upload and share videos under one minute long, but what makes it so special is its ability to tailor content recommendations on members’ interests and tastes through its sophisticate algorithm. According […]

China’s consumer generated video economy: Outsourcing marketing to your own users

China's consumer generated video CGV economy

China’s consumer generated video (CGV) economy refers to economic activities- such as brand sales- fuelled by videos created by Chinese consumers. These videos can be in recorded form, or livestreams. According to McKinsey research, 11% of Chinese consumers’ time on social media is spent watching, sharing, and creating short videos.  In 2018, the Chinese short […]