China’s consumption stimulus in 2026: Where pockets of consumption growth will occur and how it helps brands open their first stores
China’s consumption stimulus entered a new phase in 2026, backed by the most coordinated policy effort in years. The central government renewed RMB 1.3 trillion in ultra-long special treasury bonds, of which RMB 250 billion supports the consumer goods trade-in program for cars, appliances, and digital product upgrades. The consumption stimulus subsidy policies to run […]
The changing dynamics of Double 11 in China
Double 11 in China (双十一), the equivalent to “Black Friday” in the United States, is China’s largest e-commerce shopping festival. It was first organized in 2009 by Chinese technology giant Alibaba Group (阿里巴巴) to celebrate “Single’s Day”. Other e-commerce brands like Pinduoduo (拼多多) and JD.com (京东) have followed suit over the years. Brands made a significant portion of their annual turnover […]