Innovation, health-awareness, and aesthetics are of the key concepts defining today’s Chinese kitchen appliances market
Before talking about Chinese kitchen appliances, it is worth tracing identifying what kitchens mean today for Chinese consumers. For Chinese people, food is an integral part of daily life. Eating together and enjoying good food are considered to bring harmony and connections to family and relationships in China. Consequently, as an area where food is […]
[Podcast] China Paradigm #29: How to apply design thinking to an APP in China
China Paradigm interviews Kevin Yu, CEO and founder of SideChef, a cooking app revolutionizing the way of cooking in China and the US. SideChef currently has around 15000 recipes available on its APP, but is also working on smart kitchens where you can buy groceries and turn on your oven without leaving the recipe page […]