“Why is Gardasil 9 so popular now”: Trending hashtag on Chinese social media
The HPV (Human papillomavirus) vaccines (人类乳头瘤病毒疫苗) prove to be effective in preventing HPV infections. It also reduces the risks of cervical cancer, anal cancer, vaginal cancer, and so forth. Among these, cervical cancer is the 4th most common cancer among women. By 2022, 125 countries have included HPV vaccines in their national routine for girls […]
“Sichuan dropped birth registration restrictions on unmarried people”: Trending hashtag on Chinese social media
After several years of decline in birth rates, China’s population dropped for the first time in 60 years, falling to 1.41 billion in 2022. To boost birth rates in the face of a shrinking population, the health commission of Sichuan province announced on January 28th that starting from February 15th, several restrictions for the registration […]
“Why leftover blind boxes are trending?”: Trending hashtag on Chinese social media
Recently, a new trend of purchasing discounted unsold food in blind boxes, known as “leftover blind boxes (剩菜盲盒)” has taken off in China’s first-tier and new first-tier cities, particularly amongst young people. Consumers can enjoy 1/3 or even 1/4 of the regular price of a variety of food items such as sushi, coffee and bread […]
Chinese social media platforms: everything you need to know
Compared to the western part of the world, the situation of social media in China is very different. Creators and platforms must face more challenging legal environment. Apps such as Facebook or Twitter are inaccessible. Nonetheless, Chinese social media platforms managed to attract a pool of users which in June 2022 reached up to 1.05 billion […]
“Why is Guangxi’s fruit so cheap?”: Trending hashtag on Chinese social media
As summer approaches in China, Guangxi province is seeing a surge in fruit variety at low prices. In fact, fruits in Guangxi are so cheap that people can easily purchase 2.5 kg of nectarine (油桃) for 10 RMB ($1.40) or three watermelons for only 5 RMB ($0.70). On Chinese social media Weibo, netizens have been […]
Bilibili: China’s leading platform for ACGN and beyond
Bilibili, also known as B-site (B站), is a popular Chinese video streaming platform founded in 2009. In the beginning, it was a small and niche business concerned with the creation and sharing of videos about the Anime, Comics, Games and Novels (ACGN) subculture. However, over the years, Bilibili gained popularity and enriched its content, quickly […]
“What kind of unbelievable methods do young people use to manage finances”: Trending hashtag on Chinese social media
A recent survey on financial management among Chinese young people born in the 90s and 00s was conducted by Tencent-owned survey platform, T-ask. The survey showed that there is a growing awareness amongst this demographic of the importance of financial literacy. The survey (n=3,193) results showed that over 80% of the participants either already have or are […]
“Zibo’s Eight Big Bureaus (八大局) has topped the list of the most popular national scenic spots”: Trending hashtag on Chinese social media
The smell of flavored meat and vegetables sizzling in the streets of Zibo has not stopped since a group of college students posted videos of themselves on social media enjoying the city’s freshly grilled barbecue in February. The post went viral and has made Zibo one of China’s major tourist spot. During Labor Day, the craze […]
“What do you think of special forces tourism”: Trending hashtag on Chinese social media
Due to the easing of Covid-19 restrictions since last December, China has seen a rebound in tourism, expecting an 80% increase in domestic trips this year compared to last year. Amid this speedy tourism recovery, there has been a rising travel trend called “special forces tourism (特种兵式旅游)”, which refers to ticking off as many tourist spots, using […]
“Is the 30 RMB bamboo-tube milk tea an IQ tax?”: Trending hashtag on Chinese social media
Recently, “bamboo-tube milk tea (竹筒奶茶)” has become a new top-stream product in China’s milk tea industry and a popular check-in activity on social media due to the aesthetics of the bamboo container featuring big labels of internet-famous cities (网红城市) such as Hangzhou, Suzhou, Changsha, Xiamen, etc. Usually taking an hour to prepare, a cup of […]
“How popular is Chinese canned food in foreign countries?”: Trending hashtag on Chinese social media
Last December, in the midst of the pandemic, people in China were stocking up on canned yellow peaches (黄桃罐头). These canned fruits were perceived as a “magic medicine” or elixir that relieves the symptoms of coronavirus as it is rich in Vitamin C. Meanwhile, others were buying it for emotional comfort. The word “peach” (桃) […]
“Will product packaging affect your purchasing decisions?”: Trending hashtag on Chinese social media”
Two weeks after World Consumer Rights Day, China Consumers Association released a survey on excessive packaging of products and consumer perception (商品过度包装问题研究和消费者感知调查报告) on March 28, which triggered discussions on Chinese social media Weibo in terms of #Will product packaging affect your purchasing decisions (商品包装会影响你选购吗)#, viewed and discussed over 1.25 million times as of the 4th […]