How to Use Social Networks to Improve Brand Image in China
From Tesco, to the French cosmetic brand Garnier or the British apparel provider Asos, there are numerous examples of Western brands that have had to withdraw from the Chinese market. One of the main reasons for their failure is often a mishandling of their brand image in China. Chinese consumers pay particular attention to the […]
Entering the Age of Social Media in China: How to take advantage of it?
To know more about the Social Media in China, contact us at dx@daxueconsulting.com Social media listening or monitoring is the process of identifying and assessing what is being said about a company, individual, project or brand on the different social media channels. It is used in order to gain insights on customers’ online behavior. From […]
The importance of Social Media in China
To get more insights about China, contact us at dx@daxueconsulting.com China is known for its restrictions in related to the Internet and social media platforms. From an outside perspective, one may think Chinese people do not use social media on a daily basis. However, the opposite is true, China is a country where the Internet […]