Entering the Age of Social Media in China: How to take advantage of it?

To know more about the Social Media in China, contact us at dx@daxueconsulting.com  Social media listening or monitoring is the process of identifying and assessing what is being said about a company, individual, project or brand on the different social media channels. It is used in order to gain insights on customers’ online behavior. From […]

The importance of Social Media in China

To get more insights about China, contact us at dx@daxueconsulting.com  China is known for its restrictions in related to the Internet and social media platforms. From an outside perspective, one may think Chinese people do not use social media on a daily basis. However, the opposite is true, China is a country where the Internet […]

Weibo can still be useful for Fashion and Luxury Brands in China

Post on Sina Weibo

Recently, China’s biggest microblogging platform, Sina Weibo, is facing the challenging competition for popularity and engagement against WeChat. Many marketers are saying that it is no longer necessary to give a strong focus on a brand’s Weibo campaign, however this is a completely wrong perception, since Weibo still has an important and high influence over […]