How fashion and cosmetics brands can do marketing on XiaoHongShu: China Paradigm transcript #20 with Miro Li from Double V Consulting
This transcript is based on our interview with Miro Li, co-founder of Double V Consulting. Double V Consulting was founded in 2017 and helps foreign brands generate brand awareness through marketing on XiaoHongShu. XiaoHongShu is a social commerce app that is extremely common among young female consumers of cosmetics and fashion brands in Tier 1 […]
Podcast transcript #28: Being a thought leader in China and using Chinese social media to accelerate your business
Find here the full transcript of China paradigm episode 28. Learn more about Ashley Galina Dudarenok’s story as a thought leader in China in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello, everyone. I’m Matthieu David, the founder of Daxue Consulting, and this China marketing podcast, China […]
[Podcast] China Paradigm 40: The future of Baidu, Google and other digital marketing insights in China
Cases that demonstrate what silent marketing is How to define an audience with precision SEO and SEM in China, are search engines dead? Why the total number of websites is declining in China, and what this means for marketers Secret predictions on Google’s future, and how it will manage competition with Amazon ACCESS THE TRANSCRIPT […]
[Podcast] China Paradigm 39: How to run a successful social commerce campaign in China
Adrien Fabry, serial entrepreneur and current general manager of Phoceis Agency in China, explain all the tips, tricks and insights of a social commerce campaign in China. In this episode of China Paradigms conducted by Matthieu David, we learn not only about different Chinese social media platforms but also practical advice on budgeting, chat boxes, […]
Podcast transcript #12: Social media landscape in China: Using each channel smartly
Find here the full transcript of China paradigm episode 12. Learn more about Jenny Chen’s story in China and find all the details and additional links below. BECOME AN EXPERT OF CHINA’S SOCIAL MEDIA LANDSCAPE BY LISTENING TO THIS PODCAST Matthieu David: Today, I’m with Jenny Chen from WalkTheChat for this new episode of our […]
[Podcast] China paradigm #28: Using thought leadership and social media to accelerate your business in China
China Paradigm interviews Ashley Galina Dudarenok, founder of Alarice and ChoZan, in this episode of China Paradigm, covering a wide range of topics like leadership and social media in China, important for entrepreneurs to understand not only for their business but for their own personal branding. Topics of this podcast include: How Ashley started her […]
What do Chinese Netizens say about Easter?|Daxue Consulting
This year’s Easter was on April 21st, 2019, and while it is not traditionally a holiday celebrated in China, it seems that Chinese netizens have taken an interest in the holiday as well. Easter is a Christian holiday, making it mostly celebrated in the Americas and Europe. The date is determined by the Sunday after […]
[Podcast] China Paradigm #24: How brands can master Chinese social media, livestreaming, and KOL marketing
In this episode of China Paradigm, Matthieu David-Experton interviews Lauren Hallanan, VP of Livestreaming at The Meet Group, China Market Expert, Amazon Best Seller, and KOL in among a Chinese audience. Lauren consults with international brands about how to market in China with influencer marketing, a career pulling from her own expertise as a KOL […]
[Podcast] China paradigm #23: How tech companies can engage consumers in China
China Paradigm interviews Dmitry Shklyar, founder and CEO of Eastidea, a company that represents tech companies in the Chinese market. This episode explores how Eastidea assists tech companies with delivering their products to their targeted audience. Dmitry Shklyar explains how important it is to have relevant content that engages Chinese consumers and how to successfully […]
[Podcast] China paradigm #19: How to leverage KOLs in China
China paradigm interviews Elijah Whaley, Chief Sales and Marketing Officer of PARKLU, a platform that connects KOLs with brands within China’s marketing scene. This episode dives into how PARKLU became the largest KOL database in China, across 13 social media platforms. Elijah Whaley explains how PARKLU became the predominant influencer platform and how companies can […]
[Podcast] China paradigm #20: How to get the most out of XiaoHongShu
China Paradigm interviews Miro Li, Co-founder of Double V. Consulting, a consulting firm helping foreign enterprises master China’s ecommerce scene. This episode zeros in on XiaoHongShu, a growing ecommerce-social media app in China. Miro Li explains who uses XiaoHongShu and why they use it, how foreign brands can set up a XiaoHongShu account, and how […]
How to Use Social Networks to Improve Brand Image in China
From Tesco, to the French cosmetic brand Garnier or the British apparel provider Asos, there are numerous examples of Western brands that have had to withdraw from the Chinese market. One of the main reasons for their failure is often a mishandling of their brand image in China. Chinese consumers pay particular attention to the […]