Cultural Opinion Leaders (COLs): The future of China’s KOL economy
As Li Jiaqi and Viya win the titles “king” and “queen” of this year’s Singles’ Day and fashion brands keep on collaborating with the same handful of Key Opinion Leaders (KOLs), China’s KOL economy is in flux. Gen-Z consumers looking for more authentic and deeper tastemakers are the main driver of change. KOLs’ standardized format […]
Daxue Talks 81: Localization of LinkedIn to the Chinese market
Localization of LinkedIn to the Chinese market As a self-sustaining internal economy, China has many competitors of LinkedIn as a job search and networking platform. We have interviewed the co-presidents of LinkedIn Local Asia, Julien Sicard and Tamar Hela, about the localization and presence of LinkedIn in China. They also touch upon the key figures […]
Daxue Talks 31: Ctrip point of interest: The next era of user created content
In this episode of Daxue Talks, we bring back our guest Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). Vérot shares his understanding of a new trend which is going to be a big thing in the near future using the example of Ctrip point of interest. ACCESS THE TRANSCRIPT OF THIS EPISODE […]
A peek into Chinese views of other countries | Daxue Consulting
Why do Chinese People wear Masks and drink hot Water? Chinese views of other countries through the questions they ask online Google search engine auto-complete results show that these are the questions asked about China and Chinese people. Though these questions are all-too-familiar with expats in China and those outside of China, many of […]
[Podcast] China Paradigm 40: The future of Baidu, Google and other digital marketing insights in China
Cases that demonstrate what silent marketing is How to define an audience with precision SEO and SEM in China, are search engines dead? Why the total number of websites is declining in China, and what this means for marketers Secret predictions on Google’s future, and how it will manage competition with Amazon ACCESS THE TRANSCRIPT […]
Podcast transcript #19: Behind the scenes of Key Opinion Leaders in China
Find here the China paradigm episode 19. Learn more about Elijah Whaley’s story in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello everyone, I am Matthieu David, the founder of Daxue consulting and its China marketing podcast, China paradigms and today I am extremely happy to welcome […]
Podcast transcript #12: Social media landscape in China: Using each channel smartly
Find here the full transcript of China paradigm episode 12. Learn more about Jenny Chen’s story in China and find all the details and additional links below. BECOME AN EXPERT OF CHINA’S SOCIAL MEDIA LANDSCAPE BY LISTENING TO THIS PODCAST Matthieu David: Today, I’m with Jenny Chen from WalkTheChat for this new episode of our […]
[Podcast] China Paradigm #24: How brands can master Chinese social media, livestreaming, and KOL marketing
In this episode of China Paradigm, Matthieu David-Experton interviews Lauren Hallanan, VP of Livestreaming at The Meet Group, China Market Expert, Amazon Best Seller, and KOL in among a Chinese audience. Lauren consults with international brands about how to market in China with influencer marketing, a career pulling from her own expertise as a KOL […]
[Podcast] China paradigm #20: How to get the most out of XiaoHongShu
China Paradigm interviews Miro Li, Co-founder of Double V. Consulting, a consulting firm helping foreign enterprises master China’s ecommerce scene. This episode zeros in on XiaoHongShu, a growing ecommerce-social media app in China. Miro Li explains who uses XiaoHongShu and why they use it, how foreign brands can set up a XiaoHongShu account, and how […]
Luxury brands on Chinese social network services
What is the most efficient way to build your reputation using the Chinese Internet? Of course, there is a multitude of answers for this question, regarding to the specificities of each sector or each company. Here is a focus on the strategy of leading brand in China. Social Presence in Chinese Internet The social animation […]